Advertising And Society: Controversies And Consequences

by Carol J. Pardun

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Organized in a "point/counterpoint" format, this up-to-date text examines the impact of advertising on society. It is designed to spark discussion and help students understand the complexities of the issues being presented. Ideal for the undergraduate and graduate alike, it features a unique balance between criticism and practice that is rarely found on the marke...more

Hardcover, 209 pages

Published by Wiley-Blackwell

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