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How Audiences Decide: A Cognitive Approach to Business Communication
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How Audiences Decide: A Cognitive Approach to Business Communication

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How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of man ...more
Paperback, 398 pages
Published December 20th 2010 by Routledge (first published December 1st 2010)
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