false http://photo.goodreads.com/books/1171692514m/114737.jpg 114737 4 It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects <P>of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! <P>Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous <P>slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis. 1097428 1 6 2003 It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book total:407|5:14|4:7|3:5|2:1|1:1| 407 1642 608 75 4 1 false false Sun Dec 28 07:01:49 -0800 2008 Sun Dec 28 09:43:01 -0800 2008 more...]]> 3 0 false false Sun Oct 18 00:00:00 -0700 2009 Sun Oct 18 15:52:38 -0700 2009 Sun Oct 18 16:22:36 -0700 2009
This book is part self-help book and...more...]]> 4 0 false false Sun Jan 01 00:00:00 -0800 2006 Sat Jan 17 01:43:24 -0800 2009 Sun Feb 22 07:36:16 -0800 2009 more...]]> 5 0 false false Tue May 01 00:00:00 -0700 2007 Tue Aug 21 13:38:31 -0700 2007 Tue Aug 21 21:40:20 -0700 2007 more...]]> 2 0 false false Fri Feb 27 00:00:00 -0800 2009 Sun Mar 01 23:37:24 -0800 2009 Sun Mar 01 23:42:22 -0800 2009 Aku kasih 2 bintang aja karena personal reason, karena aku paling males berhubungan dengan marketing. :D
Inti...more...]]> 4 0 false false Sat Nov 01 00:00:00 -0700 2008 Fri Nov 21 06:48:03 -0800 2008 Fri Nov 21 06:50:33 -0800 2008 menurut mitos yang ber-edar ini buku sebelum yang what ever you think think opposite

kata2nya bagus, banyak inspirasi yang bisa gw ambil, tapi munkin karena pake bahasa bule, gw agak2 susah bacanya so bintang gw kasih empat... cprot!...]]> 2 0 false false Mon Nov 16 00:00:00 -0800 2009 Mon Nov 16 01:41:29 -0800 2009 Thu Nov 19 00:58:17 -0800 2009 5 0 false false Sat Mar 29 00:25:08 -0700 2008 Mon May 05 21:45:14 -0700 2008 ...more...]]> 5 0 true false Thu Jan 01 00:00:00 -0800 2009 Fri Sep 11 12:31:05 -0700 2009 Fri Sep 11 12:35:21 -0700 2009 2 4 0 false false Tue Sep 29 00:00:00 -0700 2009 Tue Sep 29 21:16:40 -0700 2009 Tue Sep 29 21:20:22 -0700 2009 No, but seriously I really enjoyed the "Do not seek praise/Seek criticism" insight. It's well worth checking out.]]> 5 0 false false Wed Aug 26 17:16:47 -0700 2009 Wed Aug 26 17:17:57 -0700 2009
Not a self-help book, more of a mini "kick in the pants" book.]]> 3 0 false false Sun Nov 30 05:04:46 -0800 2008 Sun Nov 30 06:02:14 -0800 2008 3 0 false false Thu Jan 08 00:00:00 -0800 2009 Fri Jan 09 00:23:50 -0800 2009 Fri Jan 09 00:25:30 -0800 2009 5 0 false false Sat May 10 00:00:00 -0700 2008 Tue Sep 22 13:17:04 -0700 2009 Tue Sep 22 13:17:52 -0700 2009 10 3 0 false false Mon Jun 29 00:00:00 -0700 2009 Sun Jul 19 14:19:55 -0700 2009 Sun Jul 19 14:21:05 -0700 2009 3 0 false false Thu May 01 00:00:00 -0700 2008 Wed May 28 12:31:12 -0700 2008 Wed May 28 12:31:12 -0700 2008
What I did not like is that some of what Arden says makes absolutely NO fucking sense: Some risks have a future, and some people...more...]]> 3 0 false false Tue Sep 15 00:00:00 -0700 2009 Tue Sep 08 05:23:37 -0700 2009 Tue Sep 15 04:53:32 -0700 2009 1 0 0 false false Mon Jun 01 00:00:00 -0700 2009 Sat Oct 03 11:47:18 -0700 2009 Sat Oct 03 11:48:01 -0700 2009 5 0 false false Thu Apr 23 12:59:13 -0700 2009 Thu Apr 23 13:02:41 -0700 2009 5 0 false false Thu Feb 19 00:31:58 -0800 2009 Thu Feb 19 00:33:12 -0800 2009 http://www.goodreads.com/book_link/follow/8?book_id=114737