Marketing For Dummies
Marketing is the most important thing that you do in business today, even if your job title doesn't have the word "marketing" in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, andGetting them to buy your productMaking sure that they are happy with their purchasesPersuading them to come back for moreWhat could be...more
Published April 30th 2004 by Wiley Publishing
(first published 1997)
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Read most of this book. As a marketing manager, it gave me some pointers that are helpful in a marketing career. Marketing is about creativity, but the technical aspects of the subject matter are very important to know as well. If you don't have a degree in marketing (or some sort of business or communications degree), this book isn't going to teach you what you need to know for a career in marketing.
Jun 23, 2013 Shlomo Zalman Heigh rated it 4 of 5 stars Recommends it for: People interested in learning marketing
It teaches the basics of marketing - good for starters. It was pretty good, although I'm still not a good marketer. It helped me realize (indirectly) that instead of trying to master every skill under the sun, I should focus on what I'm good at, i.e. software development, not distribution and selling.
This is marketing 101: a basic reference guide. I found a lot of this book's content common sense for someone who has worked in a business for any amount of time. It is need-to-know knowledge, but it is not in the least bit inspiring.