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Marketing For Dummies
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Marketing For Dummies

3.2 of 5 stars 3.20  ·  rating details  ·  88 ratings  ·  10 reviews
Marketing is the most important thing that you do in business today, even if your job title doesn't have the word "marketing" in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, andGetting them to buy your productMaking sure that they are happy with their purchasesPersuading them to come back for moreWhat could be ...more
Published April 30th 2004 by Wiley Publishing (first published 1997)
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Read most of this book. As a marketing manager, it gave me some pointers that are helpful in a marketing career. Marketing is about creativity, but the technical aspects of the subject matter are very important to know as well. If you don't have a degree in marketing (or some sort of business or communications degree), this book isn't going to teach you what you need to know for a career in marketing.
Shlomo Zalman Heigh
Jun 23, 2013 Shlomo Zalman Heigh rated it 4 of 5 stars
Recommends it for: People interested in learning marketing
It teaches the basics of marketing - good for starters. It was pretty good, although I'm still not a good marketer. It helped me realize (indirectly) that instead of trying to master every skill under the sun, I should focus on what I'm good at, i.e. software development, not distribution and selling.
Jul 27, 2010 Jen rated it 3 of 5 stars
Recommended to Jen by: Betsy Boyd
Shelves: marketing
This is marketing 101: a basic reference guide. I found a lot of this book's content common sense for someone who has worked in a business for any amount of time. It is need-to-know knowledge, but it is not in the least bit inspiring.
I'm getting more into the marketing stuff at work, and wanted a quick and easy intro to the terms and the layout of the field. It did its job to give me the intro, but you better not stop here if you plan to learn ANYTHING.
مصطفی آیین
مسلمانان از دست ترجمه ی بد فریاد
از دست ترجمه ی افتضاح فریاد
احتمالا اگر نام حامد علی آقایی کن را روی ترجمه ی کتاب دیگری ببینم، دو پا دارم، دو پای دیگر قرض میکنم و فرار میکنم
Nov 27, 2011 Tonica added it
This is another book that the owner had me read. He was a firm believer in Dummy books!
Good textbook style overview. Handy as a reference
Jul 28, 2012 Megan marked it as to-read
I'm a dork who likes to learn. What can I say.
Good in general, but less helpful.
Apr 16, 2009 Carla is currently reading it
many marketing ideas
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برندینگ 1 1 Jul 07, 2014 07:57AM  
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