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What Is Strategy?
The objective of this volume is to help students develop the skills for formulating strategy on the job. It provides an understanding of a firm's operating environment and how to identify, develop, and sustain competitive advantage. Readers will learn how to balance the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and ...more
Published May 1st 2008 by Harvard Business School Press
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Porter was obviously discussed in Kiechell's book "The Lords of Strategy" and Porter's "What is Strategy" article was a key document in that book showing how Porter helped to guide the Strategy discussion later in his career. It is a short read but very dense in content on what strategy is and probably more importantly what it is not to defend off much of the Johnny come lately works out there on Strategy. Key concept in this work was that it isn't strategy unless it defines how you are going to ...more
This paper is at the heart of Bronco Mendenhall's organizational philosophy for BYU football during his tenure (2005-15). A strategy is something that none of your competitors are doing; otherwise they can just copy what you're doing. So you need to have a whole system of differentiated activities that are consistent with each other; that way, someone can copy just one thing, but they can't copy the whole thing.