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Chasing Youth Culture and Getting It Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
by
Tina Wells
Understand and market to the newest wave of millennialsWhether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their...more
ebook, 240 pages
Published
March 29th 2011
by John Wiley & Sons
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If you're a regular reader of modern business marketing books there's probably not a lot here that you haven't seen before (be authentic, offer value, think global, listen to your audience, engage them in a conversation, be consistent with your branding, online/mobile should be at the center of your marketing) the genre can tend to be redundant in that way.
'Chasing Youth Culture' however focuses more on the youth and, in particular, the tween market though which is the area of expertise author,...more
'Chasing Youth Culture' however focuses more on the youth and, in particular, the tween market though which is the area of expertise author,...more
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Tina Wells founded Buzz Marketing Group at the age of 16. Her many honors include Essence Magazine's 40 Under 40 Award and Billboard's 30 Under 30 Award. Recently named one of Cosmopolitan's "Fun Fearless Phenoms," Tina lives in Erial, NJ, with her vast collection of shoes.
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