Brand Driven: The Route to Integrated Branding Through Great Leadership

by Susan V. Davis

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A sequel to the authors' highly acclaimed book" Integrated Branding," "Brand Driven" gives leaders at all levels the tools for integrating their entire organization with their brand. It shows how leaders, from the mailroom to the boardroom, can play an important role in the organization's ability to build and communicate a strong brand.

Hardcover, 334 pages

Published April 28th 2003 by Kogan Page (first published April 1st 2003)

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