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Facebook Marketing All-In-One for Dummies

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3.63  ·  Rating Details ·  57 Ratings  ·  6 Reviews
A detailed resource for businesses and individuals seeking to promote goods and services on Facebook Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider content delivery, promotions, etiquette and privacy, creating community, applications, advertisements, the open graph, and much mo ...more
Paperback, 642 pages
Published August 9th 2011 by For Dummies (first published July 7th 2011)
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Jean Oram
Apr 03, 2012 Jean Oram rated it really liked it
Shelves: nonfiction
A mega book. Over 600 pages. Seriously everything you will want to know about Facebook from what kind of page to create for your business to the rules of holding a Facebook contest. There are all sorts of tips from analytics to gaining likes to details of a landing page to iFrames to apps to things you wouldn't think of but could land your business page in Facebook jail.

Worth a read if you are creating any kind of Facebook page. It's separated into 9 minibooks. It's simple, straightforward, and
...more
Graeme Roberts
Nov 12, 2016 Graeme Roberts rated it liked it
Clear simple explanations that are more than adequate for a one-person business like mine. The quality of the screenshots is just sufficient.
Mark Powell
Jun 23, 2015 Mark Powell rated it really liked it
It's a good book on the ideas behind marketing but as another reviewer said and you might have noticed, this book was made in 2013, and as of my reading it's midway through 2015. Some things are seriously out of date, but the underlining principles are still there. You just have to skip the walk-throughs.
Grinzz
Sep 05, 2012 Grinzz rated it did not like it
The biggest issue is that this book was already seriously out of date when it was printed.

Facebook announced huge changes in early 2012.

Some of the content is still valuable. The issue is many of the screenshots do not look like Facebook today and you can no longer do many of the things the way they are described in this book.

Reader beware.
Phyllis Khare
Nov 12, 2012 Phyllis Khare rated it it was amazing  ·  (Review from the author)
The second printing of this book is really amazing. Even though it is hard to capture Facebook, the authors really provide so much marketing advice it is totally worth it to own.
Prabhu
Feb 17, 2015 Prabhu rated it liked it  ·  review of another edition
A good introduction for beginners like me on how to expand/monetize your business and improve your brand by applying simple and common practices prevailing in Social media platform.
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