Going Wireless
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Going Wireless

2.5 of 5 stars 2.50  ·  rating details  ·  2 ratings  ·  1 review
Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.

Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce—whether your company focuses on consumers or business-to-business.

From there...more
ebook, 272 pages
Published March 17th 2009 by HarperCollins e-books (first published April 16th 2002)
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This was an adequate trade book about the emerging potential for wireless communications and how they could be used by consumers and firms. I read this to help prepare for a course on Internet Strategy I was teaching at Purdue and it served its purpose well, although subsequent events have moved beyond what it has to offer.
Asgar marked it as to-read
Dec 03, 2013
Martha marked it as to-read
May 27, 2010
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