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Going Wireless

3.36 of 5 stars 3.36  ·  rating details  ·  11 ratings  ·  2 reviews
Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.

Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce—whether your company focuses on consumers or business-to-business.

From there
ebook, 272 pages
Published March 17th 2009 by HarperCollins e-books (first published March 19th 2002)
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This was an adequate trade book about the emerging potential for wireless communications and how they could be used by consumers and firms. I read this to help prepare for a course on Internet Strategy I was teaching at Purdue and it served its purpose well, although subsequent events have moved beyond what it has to offer.
Read for Wireless Technology & Society, Spring 2005. I recall thinking that location-aware advertising was a really cool idea - and I'm just as pleased now that it's a reality.
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