Corporate Culture: The Ultimate Strategic Asset
Organizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwest Airlines as laid back and friendly. We think of Google as innovative. To almost every well-known company we can assign a character. It is now well recognized that corporate culture has a significant impact on org...more
Hardcover, 264 pages
Published April 8th 2011 by Stanford Business Books
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