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About Face: The Secrets of Emotionally Effective Advertising
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About Face: The Secrets of Emotionally Effective Advertising

2.96  ·  Rating Details ·  28 Ratings  ·  3 Reviews
About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging.
ebook, 208 pages
Published September 3rd 2010 by Kogan Page
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Ellie
Mar 14, 2011 Ellie rated it really liked it  ·  review of another edition
I'm doing my masters in a marketing program. That's relevant because this book talked about some of the things we studied and talked about when I was taking courses for this degree.

The difference is that the tips in this book are easily accessible and understandable. I read and I understood without getting a headache or needing to read through it more than once. Dan Hill makes a great argument and has convincing evidence.

I suppose this book is best for those with businesses that use advertising.
...more
gatorlog
Apr 22, 2016 gatorlog rated it really liked it  ·  review of another edition
Shelves: public-relations
Dan Hill says, “hair coloring isn’t really about looking younger; it enhances self-esteem. Getting a Harley Davison motorcycle isn’t really about affordable transportation; it expresses freedom. Daughters may beg for a cellphone, explaining it’s for security; but it’s really so they can bond with their friends."
Harish B
About Face is a serious book on Emotional advertising. It is those books which you would like to read, implement then come back to the the book for more insights.
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