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About Face: The Secrets of Emotionally Effective Advertising
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About Face: The Secrets of Emotionally Effective Advertising

3.05 of 5 stars 3.05  ·  rating details  ·  19 ratings  ·  1 review
About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging.
ebook, 208 pages
Published September 3rd 2010 by Kogan Page
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I'm doing my masters in a marketing program. That's relevant because this book talked about some of the things we studied and talked about when I was taking courses for this degree.

The difference is that the tips in this book are easily accessible and understandable. I read and I understood without getting a headache or needing to read through it more than once. Dan Hill makes a great argument and has convincing evidence.

I suppose this book is best for those with businesses that use advertising.
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