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Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
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Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

3.53 of 5 stars 3.53  ·  rating details  ·  32 ratings  ·  7 reviews
Marketers talk about creating 'buzz' - something which always threatens to fade away as soon as the next sound bite arrives to take its place - but only the smartest of marketers realize that to be effective, word-of-mouth has to have the right message attached to it: the kind that gets people talking and results in real communication. "Beyond Buzz" shows readers how to li ...more
Kindle Edition, 241 pages
Published (first published February 28th 2007)
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Wm
I'm only giving it three stars because it's a book about marketing. But if you are going to read a book about marketing (and I do and I even enjoy doing so), this is a great one to start with because unlike the title may suggest it's not uber-trendy in its approach nor does it focus too much on tactics and anecdotal case studies. Kelly does an excellent job of showing how having a point of view and having a strategy for expressing that point of view is a crucial thing in the age of word-of-mouth ...more
Lain
I used to review business and marketing books for a national magazine, so I know when an author is bringing something fresh to the table, and when she's reheating yesterday's leftovers and trying to pass them off as something new. Lois Kelly's book is definitely something fresh!

From beginning to end, this book is packed with practical advice on how to turn traditional marketing on its head. Beyond Buzz picks up where many of Seth Godin's books leave off -- he sets the scene with the "why," and s
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Unspun
Jun 24, 2007 Unspun rated it 4 of 5 stars  ·  review of another edition
Recommends it for: PR hacks, corp comms types
Makes much sense. Lois Kelly's theory is that companies need to have a point of view to make themselves interesting in the age of conversation marketing.

A point of view glues together the key messages and other tricks of the trade that traditional PR people us. A lot of common sense advice here and her "Nine Square Planner" is a useful tool for ou to develop themes for companies to talk about.
Rick Zhu
From beginning to end, this book is packed with practical advice on how to turn traditional marketing on its head. Kelly tells you how to create stories people will listen to, she lists the ways to get and keep people talking, and she explains exactly what you need to do to take your marketing "beyond buzz."

I recommend this book to all modern marketer/entrepreneur.
Lori Grant
A must-read book on buzz/word-of-mouth marketing for the knowledge worker, manager, executive, or entrepreneur.
Lost In A Fog
A good primer on creating buzz marketing with an emphasis on technology options--social networks, blogs, websites.
Iuliana-raluca Gheorghe
Strange as it may sound...i didnt get a thing out of this book!
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