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  <title><![CDATA[Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) (Interactive Technologies)]]></title>
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  <description><![CDATA[&quot;Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.&quot;<br/><br/>-- Jakob Nielsen, Principal, Nielsen Norman Group<br/><br/>&quot;There are at least twelve billion web pages out there.  Twelve billion voices talking, but saying mostly nothing.  If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place.  Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.&quot;<br/><br/>--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web<br/><br/>On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.<br/><br/>This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.<br/>	<br/>Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.  <br/><br/>This practical, informative book will help anyone creating web content do it better.<br/><br/><em>Features</em><br/>* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. <br/>* Written in easy-to-read style with many &quot;befores&quot; and &quot;afters.&quot;<br/>* Specific guidelines for web-based press releases, legal notices, and other documents.<br/>* Tips on making web content accessible for people with special needs.<br/><br/><em>Janice (Ginny) Redish</em> has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.                                       <br/><br/>* Clearly-explained guidelines with full color illustrations and examples from actual <br/>web sites throughout the book.<br/><br/>* Written in easy-to-read style with many &quot;befores&quot; and &quot;afters.&quot;<br/><br/>* Specific guidelines for web-based press releases, legal notices, and other documents.<br/>	<br/>* Tips on making web content accessible for people with special needs.]]></description>
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    <![CDATA[Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) (Interactive Technologies)]]>
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    <![CDATA[&quot;Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.&quot;<br/><br/>-- Jakob Nielsen, Principal, Nielsen Norman Group<br/><br/>&quot;There are at least twelve billion web pages out there.  Twelve billion voices talking, but saying mostly nothing.  If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place.  Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.&quot;<br/><br/>--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web<br/><br/>On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.<br/><br/>This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.<br/>	<br/>Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.  <br/><br/>This practical, informative book will help anyone creating web content do it better.<br/><br/><em>Features</em><br/>* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. <br/>* Written in easy-to-read style with many &quot;befores&quot; and &quot;afters.&quot;<br/>* Specific guidelines for web-based press releases, legal notices, and other documents.<br/>* Tips on making web content accessible for people with special needs.<br/><br/><em>Janice (Ginny) Redish</em> has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.                                       <br/><br/>* Clearly-explained guidelines with full color illustrations and examples from actual <br/>web sites throughout the book.<br/><br/>* Written in easy-to-read style with many &quot;befores&quot; and &quot;afters.&quot;<br/><br/>* Specific guidelines for web-based press releases, legal notices, and other documents.<br/>	<br/>* Tips on making web content accessible for people with special needs.]]>
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  <published>2007</published>
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  <read_at>Mon Dec 08 00:00:00 -0800 2008</read_at>
  <date_added>Mon Dec 15 11:46:37 -0800 2008</date_added>
  <date_updated>Mon Dec 15 11:58:13 -0800 2008</date_updated>
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    <body><![CDATA[Really a fantastic introduction to the user-centered design process. Redish knows her stuff, and she proves it again and again. Highly recommended to anyone involved in or interested in web design.]]></body>
    
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      <review>
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    <location><![CDATA[Saint Paul, MN]]></location>
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    <![CDATA[Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) (Interactive Technologies)]]>
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    <![CDATA[&quot;Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.&quot;<br/><br/>-- Jakob Nielsen, Principal, Nielsen Norman Group<br/><br/>&quot;There are at least twelve billion web pages out there.  Twelve billion voices talking, but saying mostly nothing.  If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place.  Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.&quot;<br/><br/>--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web<br/><br/>On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.<br/><br/>This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.<br/>	<br/>Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.  <br/><br/>This practical, informative book will help anyone creating web content do it better.<br/><br/><em>Features</em><br/>* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. <br/>* Written in easy-to-read style with many &quot;befores&quot; and &quot;afters.&quot;<br/>* Specific guidelines for web-based press releases, legal notices, and other documents.<br/>* Tips on making web content accessible for people with special needs.<br/><br/><em>Janice (Ginny) Redish</em> has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.                                       <br/><br/>* Clearly-explained guidelines with full color illustrations and examples from actual <br/>web sites throughout the book.<br/><br/>* Written in easy-to-read style with many &quot;befores&quot; and &quot;afters.&quot;<br/><br/>* Specific guidelines for web-based press releases, legal notices, and other documents.<br/>	<br/>* Tips on making web content accessible for people with special needs.]]>
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  <date_added>Sun Jul 12 20:07:06 -0700 2009</date_added>
  <date_updated>Sun Jul 12 20:08:34 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Best book around that clearly and succinctly addresses writing for the web. Lots of examples and illustrations - how to do it well.  I heard the author speak a few months ago -- fascinating!]]></body>
    
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      <review>
  <id>2302806</id>
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    <![CDATA[Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) (Interactive Technologies)]]>
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  <average_rating>4.26</average_rating>
  <ratings_count>34</ratings_count>
  <description>
    <![CDATA[&quot;Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.&quot;<br/><br/>-- Jakob Nielsen, Principal, Nielsen Norman Group<br/><br/>&quot;There are at least twelve billion web pages out there.  Twelve billion voices talking, but saying mostly nothing.  If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place.  Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.&quot;<br/><br/>--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web<br/><br/>On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.<br/><br/>This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.<br/>	<br/>Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.  <br/><br/>This practical, informative book will help anyone creating web content do it better.<br/><br/><em>Features</em><br/>* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. <br/>* Written in easy-to-read style with many &quot;befores&quot; and &quot;afters.&quot;<br/>* Specific guidelines for web-based press releases, legal notices, and other documents.<br/>* Tips on making web content accessible for people with special needs.<br/><br/><em>Janice (Ginny) Redish</em> has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.                                       <br/><br/>* Clearly-explained guidelines with full color illustrations and examples from actual <br/>web sites throughout the book.<br/><br/>* Written in easy-to-read style with many &quot;befores&quot; and &quot;afters.&quot;<br/><br/>* Specific guidelines for web-based press releases, legal notices, and other documents.<br/>	<br/>* Tips on making web content accessible for people with special needs.]]>
  </description>
  <published>2007</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[beginning copywriters]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Jul 01 00:00:00 -0700 2007</read_at>
  <date_added>Sat Jun 23 12:16:44 -0700 2007</date_added>
  <date_updated>Mon Dec 17 10:28:01 -0800 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Executive summary:<br/><br/>-Info should be chunked (lede sentence and 3 bullets)<br/>-write to your reader's expectations.<br/>-Know who your reader is and, most importantly, what headspace they're occupying when they read your site.  Buying?  Shopping?  Info-grazing?  Researching?<br/><br/>U...<a href="http://www.goodreads.com/review/show/2302806">more...</a>]]></body>
    
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  <link><![CDATA[http://www.goodreads.com/review/show/2302806]]></link>
</review>
      <review>
  <id>57883181</id>
    <user>
    <id>1158050</id>
    <name><![CDATA[Helene]]></name>
    <location><![CDATA[San Francisco, CA]]></location>
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    <![CDATA[Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) (Interactive Technologies)]]>
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  <average_rating>4.26</average_rating>
  <ratings_count>34</ratings_count>
  <description>
    <![CDATA[&quot;Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.&quot;<br/><br/>-- Jakob Nielsen, Principal, Nielsen Norman Group<br/><br/>&quot;There are at least twelve billion web pages out there.  Twelve billion voices talking, but saying mostly nothing.  If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place.  Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.&quot;<br/><br/>--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web<br/><br/>On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.<br/><br/>This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.<br/>	<br/>Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.  <br/><br/>This practical, informative book will help anyone creating web content do it better.<br/><br/><em>Features</em><br/>* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. <br/>* Written in easy-to-read style with many &quot;befores&quot; and &quot;afters.&quot;<br/>* Specific guidelines for web-based press releases, legal notices, and other documents.<br/>* Tips on making web content accessible for people with special needs.<br/><br/><em>Janice (Ginny) Redish</em> has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.                                       <br/><br/>* Clearly-explained guidelines with full color illustrations and examples from actual <br/>web sites throughout the book.<br/><br/>* Written in easy-to-read style with many &quot;befores&quot; and &quot;afters.&quot;<br/><br/>* Specific guidelines for web-based press releases, legal notices, and other documents.<br/>	<br/>* Tips on making web content accessible for people with special needs.]]>
  </description>
  <published>2007</published>
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    <rating>4</rating>
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  <read_at>Fri Jun 05 00:00:00 -0700 2009</read_at>
  <date_added>Sat May 30 15:19:53 -0700 2009</date_added>
  <date_updated>Thu Jun 11 19:44:02 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Easy to read with many examples and plain language. Some aspects of the book didn't entirely relate to the project I was working on, but that was fine; the book was really helpful in trying to understand usability more. Loved all the examples!]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/57883181]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/57883181]]></link>
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  <title>
    <![CDATA[Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) (Interactive Technologies)]]>
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  <average_rating>4.26</average_rating>
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  <description>
    <![CDATA[&quot;Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.&quot;<br/><br/>-- Jakob Nielsen, Principal, Nielsen Norman Group<br/><br/>&quot;There are at least twelve billion web pages out there.  Twelve billion voices talking, but saying mostly nothing.  If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place.  Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.&quot;<br/><br/>--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web<br/><br/>On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.<br/><br/>This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.<br/>	<br/>Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.  <br/><br/>This practical, informative book will help anyone creating web content do it better.<br/><br/><em>Features</em><br/>* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. <br/>* Written in easy-to-read style with many &quot;befores&quot; and &quot;afters.&quot;<br/>* Specific guidelines for web-based press releases, legal notices, and other documents.<br/>* Tips on making web content accessible for people with special needs.<br/><br/><em>Janice (Ginny) Redish</em> has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.                                       <br/><br/>* Clearly-explained guidelines with full color illustrations and examples from actual <br/>web sites throughout the book.<br/><br/>* Written in easy-to-read style with many &quot;befores&quot; and &quot;afters.&quot;<br/><br/>* Specific guidelines for web-based press releases, legal notices, and other documents.<br/>	<br/>* Tips on making web content accessible for people with special needs.]]>
  </description>
  <published>2007</published>
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  <read_at>Fri Dec 26 00:00:00 -0800 2008</read_at>
  <date_added>Sun Jan 25 13:05:54 -0800 2009</date_added>
  <date_updated>Tue Jan 27 10:38:03 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Great book for web content writers and designers, and definitely not as dry a read as other technical manuals.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/44307389]]></url>
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    <name><![CDATA[Marlinex]]></name>
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    <![CDATA[Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) (Interactive Technologies)]]>
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    <![CDATA[&quot;Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.&quot;<br/><br/>-- Jakob Nielsen, Principal, Nielsen Norman Group<br/><br/>&quot;There are at least twelve billion web pages out there.  Twelve billion voices talking, but saying mostly nothing.  If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place.  Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.&quot;<br/><br/>--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web<br/><br/>On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.<br/><br/>This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.<br/>	<br/>Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.  <br/><br/>This practical, informative book will help anyone creating web content do it better.<br/><br/><em>Features</em><br/>* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. <br/>* Written in easy-to-read style with many &quot;befores&quot; and &quot;afters.&quot;<br/>* Specific guidelines for web-based press releases, legal notices, and other documents.<br/>* Tips on making web content accessible for people with special needs.<br/><br/><em>Janice (Ginny) Redish</em> has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.                                       <br/><br/>* Clearly-explained guidelines with full color illustrations and examples from actual <br/>web sites throughout the book.<br/><br/>* Written in easy-to-read style with many &quot;befores&quot; and &quot;afters.&quot;<br/><br/>* Specific guidelines for web-based press releases, legal notices, and other documents.<br/>	<br/>* Tips on making web content accessible for people with special needs.]]>
  </description>
  <published>2007</published>
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  <date_added>Mon Aug 20 22:03:51 -0700 2007</date_added>
  <date_updated>Thu Dec 17 06:11:08 -0800 2009</date_updated>
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    <body><![CDATA[I was excited to come home to a box from Amazon this afternoon with two new books inside, including Letting Go of the Words.  I flipped through this and think it will be an excellent resource for my staff to keep them thinking about how to creatively use content to create usable web pages. There's l...<a href="http://www.goodreads.com/review/show/4849702">more...</a>]]></body>
    
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    <![CDATA[Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) (Interactive Technologies)]]>
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    <![CDATA[&quot;Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.&quot;<br/><br/>-- Jakob Nielsen, Principal, Nielsen Norman Group<br/><br/>&quot;There are at least twelve billion web pages out there.  Twelve billion voices talking, but saying mostly nothing.  If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place.  Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.&quot;<br/><br/>--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web<br/><br/>On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.<br/><br/>This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.<br/>	<br/>Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.  <br/><br/>This practical, informative book will help anyone creating web content do it better.<br/><br/><em>Features</em><br/>* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. <br/>* Written in easy-to-read style with many &quot;befores&quot; and &quot;afters.&quot;<br/>* Specific guidelines for web-based press releases, legal notices, and other documents.<br/>* Tips on making web content accessible for people with special needs.<br/><br/><em>Janice (Ginny) Redish</em> has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.                                       <br/><br/>* Clearly-explained guidelines with full color illustrations and examples from actual <br/>web sites throughout the book.<br/><br/>* Written in easy-to-read style with many &quot;befores&quot; and &quot;afters.&quot;<br/><br/>* Specific guidelines for web-based press releases, legal notices, and other documents.<br/>	<br/>* Tips on making web content accessible for people with special needs.]]>
  </description>
  <published>2007</published>
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  <read_at>Tue Jan 01 00:00:00 -0800 2008</read_at>
  <date_added>Fri Jul 11 19:06:06 -0700 2008</date_added>
  <date_updated>Fri Jul 11 19:07:14 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Ginny has perfectly laid out effective web writing that more people should follow!  Be sure to pick up this book if you are a web designer OR even someone who is curious how to write online as a novice.  Excellent!]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/27003806]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/27003806]]></link>
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      <review>
  <id>33136751</id>
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    <id>778546</id>
    <name><![CDATA[Karen]]></name>
    <location><![CDATA[Albuquerque, NM]]></location>
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  <average_rating>4.26</average_rating>
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    <![CDATA[&quot;Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.&quot;<br/><br/>-- Jakob Nielsen, Principal, Nielsen Norman Group<br/><br/>&quot;There are at least twelve billion web pages out there.  Twelve billion voices talking, but saying mostly nothing.  If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place.  Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.&quot;<br/><br/>--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web<br/><br/>On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.<br/><br/>This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.<br/>	<br/>Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.  <br/><br/>This practical, informative book will help anyone creating web content do it better.<br/><br/><em>Features</em><br/>* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. <br/>* Written in easy-to-read style with many &quot;befores&quot; and &quot;afters.&quot;<br/>* Specific guidelines for web-based press releases, legal notices, and other documents.<br/>* Tips on making web content accessible for people with special needs.<br/><br/><em>Janice (Ginny) Redish</em> has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.                                       <br/><br/>* Clearly-explained guidelines with full color illustrations and examples from actual <br/>web sites throughout the book.<br/><br/>* Written in easy-to-read style with many &quot;befores&quot; and &quot;afters.&quot;<br/><br/>* Specific guidelines for web-based press releases, legal notices, and other documents.<br/>	<br/>* Tips on making web content accessible for people with special needs.]]>
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  <published>2007</published>
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  <read_at>Sat Mar 21 11:08:33 -0700 2009</read_at>
  <date_added>Wed Sep 17 19:26:48 -0700 2008</date_added>
  <date_updated>Sat Mar 21 11:08:33 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I intended to find a book about web design when I found this gem. I'm always interested in improving my writing and after a few minutes flipping through this book I knew it was a keeper.]]></body>
    
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    <![CDATA[&quot;Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.&quot;<br/><br/>-- Jakob Nielsen, Principal, Nielsen Norman Group<br/><br/>&quot;There are at least twelve billion web pages out there.  Twelve billion voices talking, but saying mostly nothing.  If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place.  Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.&quot;<br/><br/>--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web<br/><br/>On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.<br/><br/>This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.<br/>	<br/>Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.  <br/><br/>This practical, informative book will help anyone creating web content do it better.<br/><br/><em>Features</em><br/>* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. <br/>* Written in easy-to-read style with many &quot;befores&quot; and &quot;afters.&quot;<br/>* Specific guidelines for web-based press releases, legal notices, and other documents.<br/>* Tips on making web content accessible for people with special needs.<br/><br/><em>Janice (Ginny) Redish</em> has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.                                       <br/><br/>* Clearly-explained guidelines with full color illustrations and examples from actual <br/>web sites throughout the book.<br/><br/>* Written in easy-to-read style with many &quot;befores&quot; and &quot;afters.&quot;<br/><br/>* Specific guidelines for web-based press releases, legal notices, and other documents.<br/>	<br/>* Tips on making web content accessible for people with special needs.]]>
  </description>
  <published>2007</published>
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  <read_at>Fri May 02 15:01:12 -0700 2008</read_at>
  <date_added>Fri Jan 25 19:43:17 -0800 2008</date_added>
  <date_updated>Fri May 02 15:01:12 -0700 2008</date_updated>
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    <body><![CDATA[I'm only two chapters into this book, but I can already tell that it's an awesome resource for web content developers.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/13581826]]></url>
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