Excellence in Public Relations and Communication Management

Excellence in Public Relations and Communication Management

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This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does...more
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Published May 1st 1992 by Routledge
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Excellence in Public Relations and Communication Management (Hardcover)
Public Relations Research Annual: Volume 1

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