Winning in Emerging Markets: A Road Map for Strategy and Execution
Enlarge cover
Rate this book
Clear rating

Winning in Emerging Markets: A Road Map for Strategy and Execution

3.8 of 5 stars 3.80  ·  rating details  ·  25 ratings  ·  4 reviews
Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions.
Advancing the discussion about emerging markets them...more
ebook, 272 pages
Published April 28th 2010 by Harvard Business School Press (first published 2010)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.
This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 82)
filter  |  sort: default (?)  |  rating details
Marks54
This is a book about how firms competing in emerging markets succeed. It is written by two Harvard Business School stars, so you know right away that it will have a unifying framework of some sort, which is then applied to a variety of firms and circumstances. Envisage it as an outline for a semester or quarter class at HBS, which you could supplement by purchasing additional articles or case studies about the specific firms discussed.

As these books go, this is a good one and fairly enjoyable. I...more
Liam
"A fundamental premise of our work is that emerging markets reflect those transactional arenas where buyers and sellers are not easily or efficiently able to come together. Ideally, every economy would provide a range of institutions to facilitate the functioning of markets, but developing countries fall short in a number of ways. These institutional voids mak a market 'emerging' and are a prime source of higher transaction costs and operating challenges in these markets." (6)

Taxonomy of market...more
David
A fantastic piece of work for anyone interested in trade and value networks.
Ginger
I had to read this for a board meeting. Krishna is a brilliant guy and the concepts are "a-ha" kinds of thinking. Very interesting if you are thinking about global expansion of any business.
Sonika
Sonika marked it as to-read
Jun 29, 2014
Aitor Ezquerra
Aitor Ezquerra marked it as to-read
Jun 27, 2014
Antonio Addario
Antonio Addario is currently reading it
Jun 18, 2014
G. Kofi
G. Kofi marked it as to-read
Jun 07, 2014
Leslie
Leslie marked it as to-read
May 23, 2014
Rohit A
Rohit A marked it as to-read
May 18, 2014
J R
J R marked it as to-read
Apr 27, 2014
Araba Dowell
Araba Dowell marked it as to-read
Apr 10, 2014
Nick Nelson
Nick Nelson is currently reading it
Mar 28, 2014
Ameet Mehta
Ameet Mehta marked it as to-read
Mar 12, 2014
Shyam Rakesh
Shyam Rakesh marked it as to-read
Feb 24, 2014
Mike
Mike marked it as to-read
Jan 27, 2014
Suleman Akbar
Suleman Akbar marked it as to-read
Jan 17, 2014
XIAOJI
XIAOJI marked it as to-read
Dec 04, 2013
Sreenivas Rajan
Sreenivas Rajan marked it as to-read
Nov 22, 2013
Niclas
Niclas added it
Oct 29, 2013
Lillian Gong
Lillian Gong marked it as to-read
Sep 02, 2013
Eric
Eric marked it as to-read
Aug 24, 2013
Shantanu Gupta
Shantanu Gupta is currently reading it
Aug 17, 2013
« previous 1 3 next »
There are no discussion topics on this book yet. Be the first to start one »
Billions of Entrepreneurs: How China and India Are Reshaping Their Futures�and Yours Foundations of Neural Networks

Share This Book