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Designing for Growth: A Design Thinking Tool Kit for Managers
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a s...more
Hardcover, 227 pages
Published
June 2nd 2011
by Columbia Business School Publishing
(first published May 6th 2011)
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My expectations for this book were quite high -- I wanted the promised thinking tool kit for managers in a fun-to-read package as advertised in the book title.
I was a little disappointed. It is a good read, and the authors did a nice job of making the book visually compelling. I was disappointed in the depth of the content though. The authors presented what I felt was a very surface-level explanation of the design process. The primary "tool" was a phased approach to design that separated creativ...more
I was a little disappointed. It is a good read, and the authors did a nice job of making the book visually compelling. I was disappointed in the depth of the content though. The authors presented what I felt was a very surface-level explanation of the design process. The primary "tool" was a phased approach to design that separated creativ...more
This book is a good introduction to applying design thinking principles to business. While it's focused mainly on business growth, I think it can easily be applied to any facet of business.
Design thinking entails a set of skills different than what most business people use on a daily basis. The authors lay out an easy-to-follow set of steps that can be applied to any business problem. The steps walk the users through soliciting ideas from a wide-ranging group of people and using those ideas as...more
Design thinking entails a set of skills different than what most business people use on a daily basis. The authors lay out an easy-to-follow set of steps that can be applied to any business problem. The steps walk the users through soliciting ideas from a wide-ranging group of people and using those ideas as...more
My rating
4,5 on a scale 0-5.
For me it was Roger Martin who outlined the importance of embedding design thinking in my role as operational manager. Up to then, it was not my league to unleash creative innovation and growth from a designers perspective. After reading this book, I also realized that as operational manager or progam/project manager I have been practicing design thinking (as outlined in this book) all along.
The authors outline a new managerial approach and claim to assemble a new too...more
4,5 on a scale 0-5.
For me it was Roger Martin who outlined the importance of embedding design thinking in my role as operational manager. Up to then, it was not my league to unleash creative innovation and growth from a designers perspective. After reading this book, I also realized that as operational manager or progam/project manager I have been practicing design thinking (as outlined in this book) all along.
The authors outline a new managerial approach and claim to assemble a new too...more
While this book doesn't break any new ground, if you have any experience with design/design thinking, it is a nice book for the non-designer and especially for the corporate manager. It's really written for that audience and covers the spectrum of using design thinking from early visualization through to prototype/pilot design. It of course has its own process (all consultants do) but it makes sense and could be fit into a corporate process fairly easily. Overall a well written book and if you a...more
A great introduction to design thinking for managers or anyone a bit uncomfortable or new to the concepts of design thinking. The authors make a solid argument for design thinking vs. business thinking while being honest with its faults.
The authors equip readers with 10 tools for the design process. Throughout, the authors provide real examples to illustrate the process with testimonials and quotes from people. The authors also give handy sample letters, forms, plans and agendas and plenty of t...more
The authors equip readers with 10 tools for the design process. Throughout, the authors provide real examples to illustrate the process with testimonials and quotes from people. The authors also give handy sample letters, forms, plans and agendas and plenty of t...more
Originally published at BethsBookReviews.com
This is certainly a book for business people, as in this was not light reading. Even with lots of sidebars, case studies and illustrations to explain the material this was still a chore to slog through. That said, if you can get through it the information is valuable and relevant to today's marketplace. The authors clearly know their topic and how to best present it to their target audience.
This is certainly a book for business people, as in this was not light reading. Even with lots of sidebars, case studies and illustrations to explain the material this was still a chore to slog through. That said, if you can get through it the information is valuable and relevant to today's marketplace. The authors clearly know their topic and how to best present it to their target audience.
Great book! I wanted to read more about Design thinking and a more practical, how-to book. This book is aimed at managers, not at designers, so was exactly what I was looking for. I almost read it in one stretch, but will certainly come back to use one of the tools described. Most tools I knew, but this book put them all together. Highly recommended for any manager wanting to integrate design to the business.
I'm searching high and low for great references and there just aren't any. This comes closest so far, but it really fails to capture the emotive and human-centric qualities of Design Thinking methodologies. Perhaps more technical and formulaic than it should be.
Design is going to be bigger than TQM was in the 80s. Companies that miss the design movement will suffer.
This book goes very will with Conscious Capitalism.
This book goes very will with Conscious Capitalism.
Read about it here: http://dbl.lishost.org/blog/2011/12/0...
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