false http://photo.goodreads.com/books/1181233949m/1129896.jpg 1129896 2 <div><div>As printing and design technologies have evolved over the past decade, so too have designers&#8217; approaches to type design and typography. Today&#8217;s innovative designers have overturned established rules about type, turning letters into images and using typefaces in increasingly experimental ways. <i>New Typographic Design</i> covers a wide variety of applications from design for print--ranging from books, magazines, and brochures--to signage systems and screen-based typography, presenting the most current trends and directions of modern typography.<br>The book&#8217;s introduction discusses changing attitudes to innovation in typography through the 19th and 20th centuries, including the changing role of the designer, the question of legibility versus form, how type has become image, and the differing requirements for screen-based and print-based type. Four accompanying sections illustrate the key areas of typography today: type as form (how can existing type be handled in order to create an original design?), type as image (designs inspired by vernacular typography and noted for their hand-drawn aesthetic), type as experiment (the work of designers who push the boundaries of typographic recognition and legibility), and type in motion (how type can function in a three-dimensional or screen-based environment).<br>Authored by esteemed designer Roger Fawcett-Tang, this lavishly illustrated volume will provide a rich source of inspiration for both practicing designers and students.<br>Featured designers include:<br>Philippe Apeloig (France)<br>Ruedi Baur (France, Switzerland)<br>Oded Ezer (Israel)<br>Grandpeople (Norway)<br>Non-Format (England)<br>Sagmeister (U.S.A.)<br>Helmut Schmid (Germany)<br>Stiletto Design (U.S.A.)<br>Struktur Design (England)<br>3 Deep Design (Australia)</div></div> 1117080 21 5 2007 New Typographic Design total:8|5:3|4:3|3:1|2:1| 8 32 12 1 4 0 false false Sat Sep 01 00:00:00 -0700 2007 Fri Sep 28 22:31:45 -0700 2007 Fri Sep 28 22:31:45 -0700 2007 5 0 false false Wed Feb 25 14:08:30 -0800 2009 Wed Feb 25 14:08:30 -0800 2009 0 0 false false Tue Aug 05 03:29:42 -0700 2008 Tue Aug 05 03:29:42 -0700 2008 0 0 false false Fri Jul 25 12:21:12 -0700 2008 Fri Jul 25 12:21:12 -0700 2008 4 0 false false Wed Jun 11 12:29:55 -0700 2008 Wed Jun 11 12:29:55 -0700 2008 5 0 false false Sat Mar 01 00:00:00 -0800 2008 Sun Mar 30 01:15:35 -0700 2008 Sun Mar 30 01:15:51 -0700 2008 2 0 false false Thu Feb 14 22:06:56 -0800 2008 Thu Feb 14 22:06:56 -0800 2008 0 0 false false Thu Feb 14 18:55:39 -0800 2008 Thu Feb 14 18:55:46 -0800 2008 0 0 false false Thu Jan 31 18:27:51 -0800 2008 Thu Jan 31 18:27:51 -0800 2008 4 0 false false Wed Jan 30 21:49:11 -0800 2008 Wed Jan 30 21:49:11 -0800 2008 5 0 false false Tue Jul 31 06:56:06 -0700 2007 Tue Jul 31 06:56:06 -0700 2007 3 0 false false Sun Jul 01 00:00:00 -0700 2007 Mon Jul 23 13:57:46 -0700 2007 Mon Jul 23 13:57:57 -0700 2007 http://www.goodreads.com/book_link/follow/8?book_id=1129896