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Social Media for Social Good: A How-To Guide for Nonprofits
Spread your message instantly and easily--even on a shoestring budget
"In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her passion and intuition have made her an invaluable resource to the nonprofit community."
--Danielle Brigida, digital marketing manager, National Wildlife Federation
"For over 10 years Heather has been my prim...more
"In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her passion and intuition have made her an invaluable resource to the nonprofit community."
--Danielle Brigida, digital marketing manager, National Wildlife Federation
"For over 10 years Heather has been my prim...more
Hardcover, 266 pages
Published
August 17th 2011
by McGraw-Hill
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This practical how-to guide by consultant Heather Mansfield, offers helpful advice for nonprofit organizations seeking to maximize their online presence for engagement and support. Social Media for Social Good: A How-To Guide for Nonprofits is organized into three sections with chapters.
Part 1 - Web 1.0: The Static Web
Websites, e-newsletters, and "donate now" campaigns
Part 2 - Web 2.0: The Social Web
Getting started with social media
Facebook and Facebook apps
Twitter and Twitter apps
YouTube a...more
Part 1 - Web 1.0: The Static Web
Websites, e-newsletters, and "donate now" campaigns
Part 2 - Web 2.0: The Social Web
Getting started with social media
Facebook and Facebook apps
Twitter and Twitter apps
YouTube a...more
In Social Media for Social Good, former social media consultant Heather Mansfield, principal blogger at Nonprofit Tech 2.0, provides a guidebook for nonprofits entering the social media world for the first time. Mansfield divides the Web into three eras: the Static Web (1.0), the Social Web (2.0), and the Mobile Web (3.0). She explains the importance and value of online tools in each era, explaining that each builds on the era before it. She also identifies specific tools such as Facebook, Flick...more
This book is a must-read for individuals in communications or outreach. Designed for those in the nonprofit sector, Social Media for Social Good: A How-to Guide for Nonprofits will help anyone better understand the impact of social media with regard to online communications. Additionally, it provides a detailed check list on how to get your organization's message in front of tens of thousands of people.
I have read this fantastic book cover-to-cover twice. It is bookmarked and tabbed throughout,
...more
Great! A good overview over Web 1.0, 2.0 and 3.0 for nonprofit organizations.
You can read and use only the part of the medium of your choice or use everything. You get the Examples of Excellence for every medium and also a list of things to check out ("Google this!"). The "best practices" list for every medium also helps you through to get started with this medium and avoid the worst mistakes (hopefully).
You can read and use only the part of the medium of your choice or use everything. You get the Examples of Excellence for every medium and also a list of things to check out ("Google this!"). The "best practices" list for every medium also helps you through to get started with this medium and avoid the worst mistakes (hopefully).
Heather Mansfield does a great job breaking down all the social media components for nonprofits to be successful. I have worked in the nonprofit field for many years and I am finding this book as a fantastic resource. I'm constantly referring back to different sections and will have multiple marketing staff read the book. I also attended one of Heather's webinars and it was informative I had to purchase her book. Anyone working in the nonprofit world would benefit from this book, even small busi...more
Great read for any nonprofit or advocate looking to use social media effectively. There are a lot of resources in the space that could overwhelm a novice. This offers a comprehensive explanation of each platform without using a one size fits all approach. Highly recommend.
This book does exactly what it sets out to do. It lays out the basics for how to use a wide range of social media, specifically in a nonprofit setting. There are many checklists and the format is very easy to read. I enjoyed this book and found it extremely helpful.
Loved the specific guidelines and tips in here. Occasionally seemed like it might be a little over the head of a true beginner (and it purports to be a checklist for organizations just starting out), but overall there is a wealth of helpful information to be had! Definitely a good starting place for new social media managers!
Very good book for many Non-Profits. Nice stats, baseline metrics, and how-to's from Heather. These are solidly based on experience in the trenches. I wish more NPO's were doing what is in these pages.
This is a great book for someone looking to take their non-profit from Web 1.0 all the way to mobile strategies. Heather Mansfield does exactly as promised she provide the reader with a detailed plan on how to maximize a non-profits effectiveness on the web and all the steps it takes to get it there. I would highly recommend this book to anyone who is looking for a road map for non-profit success on the web.
Worth a read if you are a librarian or run a non-profit. Some interesting stuff about Linkedin too.
Better than expected. I'm always very skeptical but I actually liked this book. Practical advice, lists and an awareness that social media constantly changes. Of course some aspects are already dated such as no information about Facebook Timeline but still a good book especially if you're involved in a nonprofit.
Clear, concision, extremely practical guide to getting started and using social media for nonprofits. The lists, additional links, and resources would be extremely valuable for any nonprofit.
Very pertinent to small non-profits. I appreciate the up to date review of all the different avenues an organization can take with social media. We learned that we were making some big errors and saw an increase in social media activity immediately after we made corrections.
A great guide for any non-profit looking to capitalize on the Internet or social media. A must read as the Internet and mobile technologies continue to expand and develop.
Good practical advice for nonprofits re social media. Lots of examples of best practice. Helpful checklists
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