Sign in with Facebook
Loading...
43rd out of 50 books
—
30 voters
Launch: How to Quickly Propel Your Business Beyond the Competition
If you've been let down by the undelivered promises of marketing, this book is for you. "Launch" reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If...more
Hardcover, 255 pages
Published
June 21st 2011
by John Wiley & Sons
(first published May 23rd 2011)
Friend Reviews
To see what your friends thought of this book,
please sign up.
Community Reviews
(showing
1-30
of
132)
This book outlines a practical marketing methodology with realistic examples to show how these guidelines can be applied.
I've never felt comfortable with the idea of clobbering potential customers with marketing messages, which seems to be a standard operating procedure among many businesses today. Does anyone really like being the target of an aggressive marketing campaign? I know I don't. So Stelzner's philosophy of marketing by building strong connections and developing good content, rather t...more
I've never felt comfortable with the idea of clobbering potential customers with marketing messages, which seems to be a standard operating procedure among many businesses today. Does anyone really like being the target of an aggressive marketing campaign? I know I don't. So Stelzner's philosophy of marketing by building strong connections and developing good content, rather t...more
The Emerging Might of Social Media
Not yet a decade old, social media has transformed the way we live our lives. From the way we interact with our friends and family to the way information disseminates, social media now operates integrally in our lives.
For businesses, social media creates both unique problems and unique opportunities. Where a business could previously rely on dissatisfied customers sharing their vitriol to a handful of people, social media expands the platform for customers to p...more
Not yet a decade old, social media has transformed the way we live our lives. From the way we interact with our friends and family to the way information disseminates, social media now operates integrally in our lives.
For businesses, social media creates both unique problems and unique opportunities. Where a business could previously rely on dissatisfied customers sharing their vitriol to a handful of people, social media expands the platform for customers to p...more
I LOVED this. I want to buy a dozen copies and give them to current and former coworkers - the methods and strategy employed by Stelzner can, I think, be applied not just to startups and new business, but also highlight the faults with current business strategy/marketing plans. A+ all around.
This book was so meta: he wrote a book (which felt like a long white paper) about writing white papers about writing white papers. Fairly repetitive and I'm not sure how transferable many of these techniques are to other industries.
The way this book is written is great. It's vague enough to be used as a model for any business, but it's specific in describing exactly what you need to do. Stelzner uses the recurring metaphor of a spaceship to describe his business model and it makes the model very easy to understand.
Practical, tactical and ready for implementation. Not much bells and whistle and just right for those who wanna take action and needed and insider's view on how to run things. Just perfect.
Launch offers a refreshing mix of big ideas, practical application and inspiration. Books in this genre often inspire you to "greatness" then leave you overwhelmed because you don't really know what that looks like for you, and you have no idea where to start. Stelzner shows where he started and how he got to where he is now and presents strategies from content development to under-the-radar marketing that can help you propel your business beyond the competition.
This book had a lot of good information, but a lot of it is overview. Details are a little lacking and some of the info has been covered ad nauseum by other authors. But I did pick up a few new helpful ideas so it was worth it.
Love it ! It's all about content marketing .. very good book !
May 18, 2013
Andriy Marchuk
marked it as to-read
May 15, 2013
Nastya Minnulina
marked it as to-read
·
review of another edition
Shelves:
non-fiction,
growth-hacking
May 12, 2013
Tim Otis
is currently reading it
May 11, 2013
Harsh
marked it as to-read
May 05, 2013
Mariliis
marked it as to-read
Apr 25, 2013
Sandy
marked it as to-read
Apr 15, 2013
Alok Aher
marked it as to-read
Apr 01, 2013
Erik
marked it as to-read
Mar 30, 2013
Atul Gulati
marked it as to-read
Mar 27, 2013
Allison Arthur
marked it as to-read
Mar 23, 2013
Deana Porter
added it
Mar 19, 2013
Katu
marked it as to-read
There are no discussion topics on this book yet.
Be the first to start one »
