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Presidential Elections: Strategies and Structures of American Politics
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Presidential Elections: Strategies and Structures of American Politics

3.75 of 5 stars 3.75  ·  rating details  ·  16 ratings  ·  1 review
Brimming with data and examples from the historic 2008 election, and laced with previews of 2012, the thirteenth edition of this classic text offers a complete overview of the presidential election process from the earliest straw polls and fundraisers to final voter turnout and exit interviews. The newest edition's comprehensive coverage includes campaign strategy with ove ...more
Paperback, 337 pages
Published July 1st 2011 by Rowman & Littlefield Publishers (first published 1971)
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Steven Peterson
When I taught a course on campsigns in presidential election years decades ago, this was one of my textbooks. Polsby and Wildavsky provide a nice freamwork for analyzing presidential elections. Their writing style is also accessible to undergraduate students.

The first part of the book reflects upon the "strategic environment" of presidential elections. This ioncludes such factors as voters and what motivates them, groups, the Electoral College, money, and the information environment. The next se
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