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Guerrilla Advertising 2: More Unconventional Brand Communications
by Gavin Lucas
Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics th ...more
Paperback, 192 pages
Published September 7th 2011 by Laurence King Publishing
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