No B.S. Sales Success: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough and Spirited Guide
by Dan Kennedy
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Read in April, 2008
I'm not a sales person, but I found this book very practical. It lived up to it's name and contained no B.S. No fluff. No warm fuzzies either. Just the strait dope on how to do sales better.
On of the core principles in the book was you should be selling to people who want to buy, not just anybody. If you don't open well, you won't close. If you have to work at or "hard-sell" or try to trick the person at the end, you have done the beginning wrong.
Also there was a bunch of stuff...more
On of the core principles in the book was you should be selling to people who want to buy, not just anybody. If you don't open well, you won't close. If you have to work at or "hard-sell" or try to trick the person at the end, you have done the beginning wrong.
Also there was a bunch of stuff...more
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This was a really good book, especially for business majors. It shouldn't be thought of as a sales book for just people in sales. If you are an entrepreneur or in marketing or a small business owner...this is a really helpful guide to selling your business, creating new consumer leads, and even selling yourself a little. :) I really enjoyed this book. Its more conversational than a lecture because Dan Kennedy tells a lot about his life and his success.
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