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<book id="112467">
  <title><![CDATA[No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (No B.S.)]]></title>
  <isbn><![CDATA[1932531572]]></isbn>
  <isbn13><![CDATA[9781932531572]]></isbn13>
    <image_url>http://photo.goodreads.com/books/1171658976m/112467.jpg</image_url>
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  <best_book_id type="integer">112467</best_book_id>
  <books_count type="integer">3</books_count>
  <default_description>This is a review</default_description>
  <id type="integer">3281557</id>
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  <original_publication_day type="integer" nil="true"></original_publication_day>
  <original_publication_month type="integer" nil="true"></original_publication_month>
  <original_publication_year type="integer">1994</original_publication_year>
  <original_title>No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (No B.S.)</original_title>
  <rating_dist>total:32|5:10|4:12|3:5|2:5|1:0|</rating_dist>
  <ratings_count type="integer">32</ratings_count>
  <ratings_sum type="integer">123</ratings_sum>
  <reviews_count type="integer">49</reviews_count>
  <text_reviews_count type="integer">8</text_reviews_count>
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  <average_rating><![CDATA[3.84]]></average_rating>
  <ratings_count><![CDATA[21]]></ratings_count>
  <text_reviews_count><![CDATA[5]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/112467.No_B_S_Direct_Marketing_The_Ultimate_No_Holds_Barred_Kick_Butt_Take_No_Prisoners_Direct_Marketing_for_Non_direct_Marketing_Businesses]]></url>
  <authors>
        <author id="16558">
      <name><![CDATA[Dan Kennedy]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/16558.Dan_Kennedy]]></url>
      <average_rating><![CDATA[3.47]]></average_rating>
      <ratings_count><![CDATA[792]]></ratings_count>
      <text_reviews_count><![CDATA[233]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="49">
    <review id="20889120">
    <user id="1007965">
    <name><![CDATA[Ron]]></name>
    <location><![CDATA[Kingwood, TX]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1007965-ron]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Apr 27 00:00:00 -0700 2008</read_at>
  <date_added>Thu Apr 24 10:01:18 -0700 2008</date_added>
  <date_updated>Sun Apr 27 08:23:24 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I'm not a sales person, but I found this book very practical. It lived up to it's name and contained no B.S. No fluff. No warm fuzzies either. Just the strait dope on how to do sales better.<br/><br/>On of the core principles in the book was you should be selling to people who want to buy, not jus...<a href="http://www.goodreads.com/review/show/20889120">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/20889120]]></url>
</review>
    <review id="48913480">
    <user id="830164">
    <name><![CDATA[Chris]]></name>
    <location><![CDATA[Toronto, Canada]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/830164-chris]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Wed Mar 11 08:16:11 -0700 2009</date_added>
  <date_updated>Wed Mar 11 08:16:34 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This was a short, easy to read and easy to grasp book. The author has a good mix of sales philosophy, personal motivation, and sales tactics to make this book an interesting read.<br/>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/48913480]]></url>
</review>
    <review id="23874907">
    <user id="466602">
    <name><![CDATA[Ashley]]></name>
    <location><![CDATA[Fullerton, CA]]></location>        
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      <rating>5</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Fri Jun 06 12:45:50 -0700 2008</date_added>
  <date_updated>Fri Jun 06 12:50:01 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This was a really good book, especially for business majors. It shouldn't be thought of as a sales book for just people in sales.  If you are an entrepreneur or in marketing or a small business owner...this is a really helpful guide to selling your business, creating new consumer leads, and even sel...<a href="http://www.goodreads.com/review/show/23874907">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/23874907]]></url>
</review>
    <review id="21400566">
    <user id="1007965">
    <name><![CDATA[Ron]]></name>
    <location><![CDATA[Kingwood, TX]]></location>        
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      <rating>2</rating>
  <votes>0</votes>
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  <read_at>Tue Jun 10 13:40:50 -0700 2008</read_at>
  <date_added>Thu May 01 10:29:26 -0700 2008</date_added>
  <date_updated>Tue Jun 10 13:40:50 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book was a major disappointment. I've been reading a lot of Dan Kennedy lately, especially the No B.S. series, but this book was the worst.<br/><br/>First it isn't really written by Kennedy. It is a collection of essays by his students on direct marketing. But even these essays don't give you...<a href="http://www.goodreads.com/review/show/21400566">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/21400566]]></url>
</review>
    <review id="13363229">
    <user id="824320">
    <name><![CDATA[Wendy]]></name>
    <location><![CDATA[Canada]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/824320-wendy-burge]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <read_at>Tue Jan 01 00:00:00 -0800 2008</read_at>
  <date_added>Wed Jan 23 22:58:33 -0800 2008</date_added>
  <date_updated>Wed Jan 23 23:02:48 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[With a title like this how could I not read it! I love Dan Kennedy and all his buisness books. He really is a pioneer in marketing and I can honestly say that by following his wisdom and expertise I have never been disappointed in my marketing results. A must read for any bdoy in business even if yo...<a href="http://www.goodreads.com/review/show/13363229">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/13363229]]></url>
</review>
    <review id="29798454">
    <user id="1299547">
    <name><![CDATA[Terry]]></name>
    <location><![CDATA[Littleton, CO]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1299547-terry]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <read_at>Sun Aug 10 00:00:00 -0700 2008</read_at>
  <date_added>Sun Aug 10 18:06:36 -0700 2008</date_added>
  <date_updated>Sat Sep 20 02:59:34 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Makes a strong case for direct response marketing.  Some of the contributing authors were a bit too commercial, making the book a direct response marketing letter.  It was a useful read, however...enough so to read other No BS books in the series.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/29798454]]></url>
</review>
    <review id="31878006">
    <user id="995133">
    <name><![CDATA[Tina]]></name>
    <location><![CDATA[La Crosse, WI]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/995133-tina]]></url>
  </user>
      <rating>2</rating>
  <votes>0</votes>
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  <read_at>Tue Sep 09 00:00:00 -0700 2008</read_at>
  <date_added>Tue Sep 02 20:56:59 -0700 2008</date_added>
  <date_updated>Tue Sep 09 21:14:19 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Maybe it's just because I've been on to this stuff for a while. This book didn't really say anything that I didn't already know and it definitely didn't tell you how to use direct marketing.  It just told you that you should be doing it.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/31878006]]></url>
</review>
    <review id="20259479">
    <user id="898378">
    <name><![CDATA[Joe]]></name>
    <location><![CDATA[Attleboro, MA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/898378-joe]]></url>
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      <rating>5</rating>
  <votes>0</votes>
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  <read_at>Sun Jun 01 00:00:00 -0700 2008</read_at>
  <date_added>Tue Apr 15 18:47:59 -0700 2008</date_added>
  <date_updated>Sun Jun 01 13:20:04 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Very good book.  Lots of ideas.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/20259479]]></url>
</review>
    <review id="76761032">
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    <name><![CDATA[Michael]]></name>
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      <rating>4</rating>
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  <date_added>Wed Nov 04 18:58:52 -0800 2009</date_added>
  <date_updated>Wed Nov 04 18:58:54 -0800 2009</date_updated>
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