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Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy

3.30  ·  Rating Details  ·  10 Ratings  ·  1 Review
Discover how the world's leading companies have added value to their company by rewiring the brand creation process

Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.


Features interviews
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ebook, 224 pages
Published June 17th 2010 by Wiley (first published June 10th 2010)
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Danny Barbery
Dec 02, 2012 Danny Barbery rated it it was amazing  ·  review of another edition
Un libro para expertos en manejo de marcas. Se explican las claves de cómo valorarlas y el plan de manejo de marcas.
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