Monoculture: How One Story is Changing Everything

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Monoculture: How One Story is Changing Everything

by F.S. Michaels (Goodreads Author)

3.58 of 5 stars 3.58 · rating details · 194 ratings · 51 reviews

Winner of the 2011 NCTE George Orwell Award for outstanding contributions to the critical analysis of public discourse. One of The Atlantic's Top 11 Philosophy/Psychology Books of 2011 As human beings, we've always told stories: stories about who we are, where we come from, and where we're going. Now imagine that one of those stories is taking over the others, narrowing ou...more Winner of the 2011 NCTE George Orwell Award for outstanding contributions to the critical analysis of public discourse. One of The Atlantic's Top 11 Philosophy/Psychology Books of 2011 As human beings, we've always told stories: stories about who we are, where we come from, and where we're going. Now imagine that one of those stories is taking over the others, narrowing our diversity and creating a monoculture. Because of the rise of the economic story, six areas of your world - your work, your relationships with others and the environment, your community, your physical and spiritual health, your education, and your creativity - are changing, or have already changed, in subtle and not-so-subtle ways. And because how you think shapes how you act, the monoculture isn't just changing your mind - it's changing your life. "I found myself reading non-stop, underlining like crazy...an astute explanation about what I've been feeling recently, something I couldn't put my finger on...[Michaels] writes in clear, energetic prose that's thoughtful, engaging and unforced. She defines and analyzes without judgment or insistence...a breath of fresh air..." - NPR Ohio ..".a singularly brilliant and accessible analysis of some of the fundamental assumptions and driving principles of our time." - Comment Magazine ..".a single lucid narrative that's bound to first make you somewhat uncomfortable and insecure, then give you the kind of pause from which you can step back and move forward with more autonomy, authenticity and mindfulness than ever." - The Atlantic "5 stars: The cause and effect of our world is more surprising than you'd think. With intriguing notions about the driving ideas of stories in every shape of our life, "Monoculture" is an incredibly fascinating way about how the mind works and today's consumer culture." - Midwest Book Review "If you just read one book this year, read this one." - BuriedInPrint blog "A smart and realistic guide to first recognizing the monoculture and the challenges of transcending its limitations." - BrainPickings.org "A thin, enrapturing gem. It's accessible, sensible--exactly the sort of book that should have (and still could + should!) take off and create a tiny little dent in books." - Kenyon Review(less)

Paperback, 202 pages

Published May 31st 2011 by Red Clover Press (first published April 25th 2011)

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Oct 05, 2011 Lance Thornswood rated it 2 of 5 stars

Shelves: give-away

The principal thesis behind this book is intriguing: In biology monocultures are a bad thing because they weaken the natural bio-diversity of a species, making it more susceptible to a disastrous pest or disease or leaving it less able to adapt to other changes in its environment. This is a well-accepted theory.

Now suppose that same concept also holds true for ideas, especially the key ideas underlying our civilization: religion, community, education, work, relationships. If those are also domin...more

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Jun 19, 2012 Amy rated it 2 of 5 stars

Shelves: 2012

It is perhaps unfair to be frustrated with a book called "Monoculture" for being so one-sided in its argument. But nonetheless, I am. I read this with an eye toward using it in my argumentation and reasoning course, and I may yet do so: the things it does well--constructing a particular perspective--it does very well. But its representation of its sources within its prose is, to my way of thinking, borderline unethical; it relies almost wholly upon endnotes to indicate its source material, and t...more

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Apr 23, 2012 su rated it 4 of 5 stars

David Kelley, pulitzer prize winning historian:

“The entire Bay Area is enamored with these notions of innovation, creativity, entrepreneurship, mega-success,” he says. “It’s in the air we breathe out here. It’s an atmosphere that can be toxic to ... refuge, contemplation, and investigation for its own sake.”

I give this book 5 stars for quality of ideas, 2.5 stars for quality of execution. I think this is a very important book with a critical message. I'm glad I came across this book (thanks Cate...more David Kelley, pulitzer prize winning historian:

“The entire Bay Area is enamored with these notions of innovation, creativity, entrepreneurship, mega-success,” he says. “It’s in the air we breathe out here. It’s an atmosphere that can be toxic to ... refuge, contemplation, and investigation for its own sake.”

I give this book 5 stars for quality of ideas, 2.5 stars for quality of execution. I think this is a very important book with a critical message. I'm glad I came across this book (thanks Caterina!) because I've been wanting to find a way to articulate what it is that I find so lacking about the Silicon Valley way of life. ("You find something remiss in the Silicon Valley narrative? Then you must not be as innovative, creative, or entrepreneurial as the rest of us!")

The book's message is that we're now in a time of monocultural homogeneity, where the primary narrative, the governing pattern of our lives, is an economic one. "The governing pattern that a culture obeys is a master story - one narrative in society that takes over the others, shrinking diversity and forming a monoculture." According to the author, the story that is dominating our shared cultural identify is an economic story - that defines who you are as a human being, what the world is like, and how you and that world (and other people) interact as individualistic, economic, rational, productivity&efficiency gauging actors. This economic story has pervaded all parts of our lives - turning healthcare, education, religion, government into "industries" and reduced relationships into transactions.

(So though the book isn't about Silicon Valley specifically, I found it particularly apropos in describing the survival of the fittest, market driven, growth oriented, efficiency obsessed culture of the tech/startup industry. Perhaps what the startup people clamor to say is true - as far as the current narrative driving the world forward goes, Silicon Valley (&China) is the heart of the engine.)

I give the book 2.5 stars for execution because its as if the author wrote purposefully with a style that seems to be aimed at deprogramming cult-brainwashed minds: that is, by stringing together a number of simplistic, uncontroversial sentences that lull potentially resistant readers into agreeing, then sucker punching them at the end when they realize that all of what they have assumed to be their individualistic beliefs have actually been inherited by repeat, pervasive osmosis. So the book has the effect of being repetitive and simplistic.

But still, the book's message is important.

"If we fail to understand how the monoculture shapes our lives and our world, we're at risk of making decisions day after day without ever really understanding how our choices are being predetermined, without understanding how the monoculture even shapes what we think our options are."

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Sep 21, 2011 Jon rated it 4 of 5 stars

I'm just in the early stages, but so far, great read. I have some strong thoughts on much of what I;ve read so far, including Michael's accurate description of how our current Economic Monoculture is influencing just about everything is Western lives. I just finished reading his take on those who've tried to mix non-profit with a for-profit model, and his take that "experts" agree this is a bad idea. Coming from the Economic mindset, this makes sense. But my own experience shows that there is ye...more

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May 13, 2011 KR (Karen) rated it 5 of 5 stars

Shelves: nonfiction, mustownthis

I want to start this review with one of those deep movie trailer voices - "If there is one non-fiction book you should read this year..." - to get your attention, to add drama but actually I'd really mean it. Read this book.

Full disclosure: FS Michaels is a colleague of mine but this book still kicks non-fiction ass. Michaels takes on the rise of the economic story and shows how it is changing the way that we live:

"As human beings, we’ve always told stories: "stories about who we are, where we...more

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Feb 28, 2012 Grant rated it 3 of 5 stars

I think the premise of the book is much more intriguing than the actual read. The premise is that every period in history is dominated by a master story (e.g. the religion story, the science story), and that our period is dominated by the economic story. Monoculture refers to the effect that this master story has on culture: "one narrative in society that takes over the others, shrinking diversity and forming a monoculture." The author argues that values such as truth, beauty, justice, and freed...more

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Nov 14, 2011 Buried In Print rated it 5 of 5 stars

Shelves: nonfiction, read-in-2011, world-changing

“If you just read one book this year, read this one.”

Perhaps more than any other book I’ve read this year, Monoculture makes me want to say that.

Which is ironic: because Monoculture is about one story. (And I know how much you all love to read stories.)

The premise of F.S. Michaels’ work is that our culture is shaped by a single, master story.

It’s one “narrative in society that takes over the others, shrinking diversity and forming a monoculture”.

And that sentence is about the most complex that y...more

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May 19, 2011 H. rated it 5 of 5 stars

Shelves: non-fiction

This book completely captured my attention. I thought it would be a hard read but I was intrigued right from the beginning about how I could "transcend" the monoculture once I understood it. I also like how the implications transcend all cultures and all people. The book does a great job of encompassing the main components of most people's lives in the six chapters about work, relationships and the natural world, community, physical and spiritual health, education and creativity - themes that es...more

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May 06, 2013 Jodi rated it 4 of 5 stars

What I took from this book: we've let money fuck everything up. The economic story has become the dominant one for most everything in life, including things that might should've been left out of it. Things like health care, education, and art. Additionally, when you evaluate everything - having children, your relationships with others, your hobbies even - in terms of how they benefit you (or not) in economic terms, we lose the character of life and of living as humans.

Not everyone wants to live...more

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Jun 18, 2012 Glen Grunau rated it 4 of 5 stars

Jeff Imbach of Soulstream, in his two persuasive essays (below) and in a recent Soulstream partner e-mail exchange, convinced me to read this book. I am aware that I am too little moved by the injustices in our world that have been perpetuated by this monoculture. Perhaps my reading of this book may help to soften my heart.

1) http://www.clarion-journal.com/clario...

2) http://www.clarion-journal.com/clario...

I loved this little book. The author makes a persuasive case that we are presently living...more Jeff Imbach of Soulstream, in his two persuasive essays (below) and in a recent Soulstream partner e-mail exchange, convinced me to read this book. I am aware that I am too little moved by the injustices in our world that have been perpetuated by this monoculture. Perhaps my reading of this book may help to soften my heart.

1) http://www.clarion-journal.com/clario...

2) http://www.clarion-journal.com/clario...

I loved this little book. The author makes a persuasive case that we are presently living in a monoculture - a society dominated in 21st century Western culture by the “economic” story. Without careful reflection, we accept the ways in which the monoculture defines our reality. To remain oblivious to the ways in which a monoculture has such a pervasive influence on our lives, is to be a prisoner of the monoculture. Freedom from such a dominant story is available only to those who through deliberate choice and significant risk, are prepared to align our lives with our deepest values rather than the values dictated by the monoculture.

Although I suppose I could've been surprised by the countless examples provided by the author in which the dominant economic story controls our work, our community, our relationship with others, our physical and spiritual health, our education, and our creativity, many of these examples had a clear ring of truth. I was particularly struck by the chapter on how the dominant economic story affects our physical and spiritual health. It was concerning to read how the ethical code of the American Medical Association has been compromised in a number of ways as medicine has become increasingly subverted by economic ambition. It was difficult to disagree with this author's statement that the religious institutions of our day have also become dominated by business practice: “churches have to market their products vigorously and compete with other churches for your support . . . In the economic story, America's most successful churches are deemed to be those that modeled themselves on businesses, compete with MBA staffed management teams, strategic plans, identification of target markets, consulting services, and thousands of customers. Pastors are CEOs”. It was revealing to read a quote from the former executive vice president and business manager of the Billy Graham Evangelistic Association: “Our job is to dispense the world's greatest product – with the greatest economy – to the greatest number of people – as fast as possible”. Could it be that what I have come to resist most strongly in my evangelical church tradition in recent years is the very impact of this economic monoculture?!!

The author suggests that if we fail to transcend this dominant economic story, we risk paying a heavy internal price – compromising our own personal values for those of the monoculture in which we live. However, if we do manage to transcend this master story, we risk paying a heavy external price. I was reminded of the price I have paid for some of my decisions in the past 10 years to resist this monoculture in my church, my family, and in my career. Perhaps the greatest price I have paid is one of obscurity – relinquishing the public recognition, reputation, and gain that are available to those who cooperate with the monoculture. Spiritual truth emerged with clarity for me as the author noted near the conclusion of her book that “It’s easy to believe that a quiet, obscure life that is little known and little seen makes little difference. But it is individuals living quiet lives . . . living hidden lines . . . living unseen lives who give birth to change, who risk retribution, who nurture independence”. Although I never understood from the perspective of the monoculture the full implications of the decisions that my wife and I have made over the years to choose a life of simplicity, it is by the grace of God that we are able to enjoy today some of the freedoms from this monoculture that we enjoy.

Yet this book has impressed me of the need for further change and growth and freedom in my life. I have particularly been challenged to re-evaluate my political views and allegiances. It has struck me how the conservative right-wing governments of Canada and the US have so significantly bought into the economic monoculture. “In the economic story, life gets better when the economy grows . . . Healthcare gets funded. Education gets funded. The arts get funded. Social programs get funded. In short, economic growth enables social growth”. Yet could it be that this pitch by our right-wing governments is merely a mythology of the economic monoculture? For the first time in my life, I am being challenged to shift to the left politically. I find myself wondering to what degree my ongoing allegiance to the right represents my indoctrination in the monoculture. I hope that the ideas of this book will continue to guide my decisions and help grant me the courage to pay whatever external price may be required of me to hold to my true self.
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Jan 02, 2012 Patrick Rodriguez rated it 5 of 5 stars

What a great book to start the new year. It's about how almost every aspect of our lives has come to be directed by the economic value system, and increasingly only by it. As opposed to the diversity of values that encompass the human experience. Not a rant on overthrowing or reforming the "system," but a thoughtful reminder of the parallel values that exist or await to be created outside of it.

Quick read, dangerously thought provoking.

"Stories tell us who we are and what the world is like. When...more

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Mar 05, 2012 Paul McNeil rated it 3 of 5 stars

Shelves: nonfiction

This book looks at our current economic monoculture- in other words, the way that the overarching narrative of economics has entered every aspect of our lives, from the obvious- like business- to the personal and creative. Perhaps what I liked most here was the idea of parallel cultures, rather than countercultures. In this idea, groups or ideas, like the slow food movement or pattern language architecture don't stand as a rejection of capitalism, but rather a different way to approach that aspe...more

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Feb 03, 2012 Neil rated it 4 of 5 stars

This is an entirely worthwhile book to read because the central premise of it is so right and so powerful. However, as another reviewer has pointed out, the writing is weak and the way the author has structured his argument could have been much more powerful. The main reason to read this book, though, is to grasp the concept of a monoculture and recognize that we exist within one here in the United States. People who travel to other countries and cultures will recognize this reality very readily...more

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Sep 13, 2011 Greg rated it 5 of 5 stars

Won this on First Reads Giveaway. I can't wait for its arrival.

Great book that really makes you think about the forces that shape thoughts and culture. The way economics permeates all aspects of modern life and shapes the discussion and reality is a sobering thought. The book is well researched, well written, and accessible to a wide range of readers. At only 130 pages people can fly through this book and then come back and spend some time in the details. My only complaint is about the simplicit...more

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Dec 07, 2012 CR Reading rated it 5 of 5 stars

An extremely thoughtful and well-written thesis about the ubiquitous commercialization of contemporary life. F.S. Michaels points out how we frame our understanding of spirituality, healthcare, and other aspects of society through an economic lens. If On Purpose Before Twenty describes the cure, Monoculture provides the clearest diagnosis of the ailment I have read. Michael's intelligent and careful analysis of how the "economic story" dominates our thinking is important to read.

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Jun 26, 2012 Elizabeth rated it 3 of 5 stars · review of another edition

Shelves: economics

Oh, the frustration: I want to recommend this book highly for its ideas while acknowledging that the writing isn't the greatest. Try it anyway: it's thin. The monoculture Michaels is discussing is an economic one: the idea that everything in life (religion, nature, education, medicine, etc.) should be viewed in terms of its profitability, its cost to us, whether it's efficient, and so on. The author provides many examples (yay!), but in spelling them out, they come across as repetitive. View thi...more

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Jul 28, 2012 Stephen rated it 5 of 5 stars

I absolutely LOVE this book. It's a quick read, with some very important points. It certainly sets a pretty good understanding of paradigm shifts, and presents a compelling argument for the ECONOMIC MONOCULTURE, what it says, and how this relates to individuals, businesses, and our values. This book should be read by everyone who can read it. I'd like to see it appearing in class rooms. And regardless of your creed, religion, political stance, and vision of where the world is, I think that it wi...more

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Apr 04, 2012 Nisha rated it 5 of 5 stars

An excellent, thought-provoking read. This was one of those books that really made me think days after reading it because suddenly I was aware of how the economic culture seeps into so many aspects of our lives. Although frightening at times, especially regarding how the economic culture has influenced healthcare, overall I found this book hopeful and empowering. With FS Michaels' clear, concise writing style and the uniqueness and relevance of the subject, it is one of the best non-fiction book...more

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Oct 14, 2012 Mark Argent rated it 3 of 5 stars

Shelves: read-in-2012

the premise: every culture has an underlying "story" that defines its values. a healthy, diverse culture can determine the worth of a thing upon multiple axes of value. in a monoculture, there is a single predominant axis of value that colors all things. shit is fucked up because Western culture increasingly judges value on the economic axis: is a given thing or action ultimately economically profitable or unprofitable? Monoculture calls this heavily economically-weighted value system the econom...more the premise: every culture has an underlying "story" that defines its values. a healthy, diverse culture can determine the worth of a thing upon multiple axes of value. in a monoculture, there is a single predominant axis of value that colors all things. shit is fucked up because Western culture increasingly judges value on the economic axis: is a given thing or action ultimately economically profitable or unprofitable? Monoculture calls this heavily economically-weighted value system the economic story, and summarizes the ways in which living in a culture defined by the economic story is fucking shit up in our professional lives, our personal relationships, in our educational systems, in our spiritual lives, and, yes, our economy.

the book is written in a clear and simple style, so that brother and sister can follow along, which resulted in a couple of probably necessary but wince-worthy oversimplifications. I also felt that the effects of how badly the economic story fucks people who are already economically fucked are elided at best. fortunately, there are lots of footnotes and an extensive bibliography, which I look forward to drilling down into.

all this said: while it's nice to have one's suspicions confirmed, but the lack of solutions, especially ones that aren't economically-based, left this an ultimately unsatisfying read. and I didn't feel like it was going to do much to convince people who are, for whatever reason, perfectly okay with the economic story, that their values are fucked. rarely do people of advantage read polemics that challenge their values and come to the conclusion that, now that you mention it, I guess I do live a hollow sham of a shell of a half-life. but really that is more a problem with the fucked up values of the economic ubermenschen and those who aspire to join their sickening heights than any given book.

I mostly read and review fiction, and three stars for a given book in a fictional context means that I would recommend it to fans of the genre or milieu. in a non-fictional context, I guess it means I recommend it to those already convinced of a premise, and those on the fence. it is a good read, and like I said, it's nice to have one's suspicions confirmed and names given to things known but previously unnamed.(less)

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Apr 01, 2012 Sara M. rated it 3 of 5 stars

Shelves: reviewed

I got this ebook from LibraryThings’ early reviewer program. In exchange for a free copy of the book, I have to post a review.

I have been sitting on this book for months. I just wasn’t in the head space for it until recently. The premise of the book is that our society and culture develops around one common message. The modern message is one of economics. Michaels’ does a good job explaining how the economic message has permeated our lives from our careers and education to our religion and creat...more

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Dec 19, 2012 Sarah Sammis rated it 4 of 5 stars

Shelves: review-copy, read-in-2012

Monoculture by F.S. Michaels looks at how the unwritten and unspoken dominant culture of an area can shape the lives of the people within that culture. She argues that the current monoculture of the developed world is money — or more broadly the worth of things and actions.

Michaels outlines her argument around these key areas: work, relationship with others, relationships with the world, education, physical health, mental health, communities, and creativity. Against each of these areas of the hu...more

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Feb 07, 2012 Jordan Munn rated it 1 of 5 stars

The concept of monoculture is intriguing and worthy of thorough insight and discussion. This book, however, was not that. Instead, it's a superficial, formulaic, often-overstated, predictable diatribe against economics as the least common denominator that one is very likely to hear at some stoner gathering in an undergraduate dorm.

One positive takeaway is that the bibliography is really impressive. The goal of the book is very commendable, but it's a failure in the execution.

1 like · like · see review

May 17, 2011 Sinisterdaisy rated it 5 of 5 stars

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Oct 10, 2011 Kristen rated it 1 of 5 stars

Booooooooooooorrrrrrrrriiiiiiiiiinnnnnnnnggggggg (Sorry Cate). I usually really like narrative nonfiction (think freakanomics, Malcolm Gladwell, Atul Gawande) but I just couldn't get into this one. I think it was the writing style, honestly - this just read like a textbook to me. I didn't find all the examples of the economic story particularly enlightening. Perhaps, though, my upcoming book club discussion will breathe some new life into it.

1 like · like · see review

Jun 18, 2011 Mysterious3rd rated it 5 of 5 stars

The main idea in this book is that there is a loss of value diversity in different areas of life, and that changes how we live. The book has a wide application to a wide variety of readers because it looks at changing trends in work, education, communities, creativity and the art, spirituality, healthcare and government. I found the book very approachable, well-written, and accessible. Lots of good examples, good synthesis of complex ideas, and I ended up doing lots of "hmmm, that's interesting....more

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Feb 13, 2012 Syzygous Zygote rated it 4 of 5 stars

This is an interesting look at how social paradigms shape the way we think and live. Where we previously had monocultures under religion (god is watching) and science (everything is knowable), we are entering an economic monoculture. At the beginning of the book I thought the premise was a little too oversimplified, but there are lots of examples and the argument is well-made.

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Dec 10, 2012 Peter Gasston rated it 3 of 5 stars

Shelves: ebook

Started off really well, making a strong and persuasive case that we're living in an economic monoculture which affects every aspect of our lives, putting into words the feeling that many of us have. Having established this, however, then didn't follow through with any powerful conclusions or suggestions on how to change this. Frustrating, as after reading the opening chapters I was ready to hail this as one of the books of the year.

Certainly worth a read, but failed to deliver any knockout blow...more

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May 31, 2012 Chally added it

Shelves: first-reads

Simple, clear structure that lays out Michaels' idea beautifully. I wanted more depth and detail, even though this was introductory. I've had a lot of these ideas before, but this made me take them out for an airing and look at them in conjunction. I'd love to hear more about previous monocultures.

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Mar 05, 2013 Nurture Waratah rated it 1 of 5 stars

Shelves: e-book, economics, non-fiction, politics, sociology

I tried to read this book several times. I feel the concept is sound and there is a good point being made, but it is being made in such a way that I was bored to tears. I just could not make it through to the end.

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Jul 30, 2012 Chris Moyer rated it 4 of 5 stars

Interesting thesis, that market-bases strategies and thinking pervade our whole culture and everyday lives.

Not the most engaging, least repetitive or mind-blowing book... But it still made me think and was worth the time.

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About F.S. Michaels

Winner of the 2011 NCTE George Orwell Award for outstanding contributions to the critical analysis of public discourse.

One of The Atlantic's Top 11 psychology books of 2011.

In Monoculture , F.S. Michaels draws on extensive research and makes surprising connections among disciplines to take a big-picture look at how one story is changing everything.

Michaels' research and writing have been supporte...more

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