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We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business
Emerging social networks will rewrite the rules of business. You' ve heard that in leading-edge books like Wikinomics and Naked Conversations. Now, discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. We Are Smarter Than Me is itself the product of an extraordinary collaboration of Wharton,...more
Hardcover, 156 pages
Published
October 5th 2007
by Wharton School Publishing
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Urgh. I can't remember why I picked this one up and it's going back to the library unfinished.
The plural of anecdote is not data.
Ok, fine, it's not a science book. Even so, the puns with 'we' (e.g. C-We-O) and the pervasive clip art are unbearable.
To be fair, my biggest complaint is that this is mostly a marketing book and that's not what I was hoping for.
The plural of anecdote is not data.
Ok, fine, it's not a science book. Even so, the puns with 'we' (e.g. C-We-O) and the pervasive clip art are unbearable.
To be fair, my biggest complaint is that this is mostly a marketing book and that's not what I was hoping for.
A long term "smart" client who is gifted in sales and marketing was asking about social networking, blogs, etc. That led me to investigate it myself, as a technology company owner. This was my first book on the subject. Goodbooks.com is my first real experience with the concept. I belong to other sites, just not as actively.
Drawing on their social networking ideas and research, authors Barry Libert and Jon Spector drew upon more than 4,000 people to help write a book on how to make money from th...more
Drawing on their social networking ideas and research, authors Barry Libert and Jon Spector drew upon more than 4,000 people to help write a book on how to make money from th...more
Jul 07, 2008
Andrw Yang
rated it
3 of 5 stars
Recommends it for:
business people who are responsible for connecting with customers
Nice easy read. Nicely laid out, efficient. There are some important principles that are laid out that should help any company who wants to connect more with their customers using the much hyped "Web 2.0" model
It includes a lot of case studies/examples based on real experiences which is a great way to learn, however due to their rosiness, it leads me to wonder whether those were contributed from impartial researchers or rather people who came from the mentioned companies who may have other motiv...more
It includes a lot of case studies/examples based on real experiences which is a great way to learn, however due to their rosiness, it leads me to wonder whether those were contributed from impartial researchers or rather people who came from the mentioned companies who may have other motiv...more
Provide good generic guidelines to harness the power of crowdsourcing for business. But the material was not rigorously covered for my taste, too generic.
Great book on collaboration and crowdsourcing. How to best use the wisdom of the crowds. A great read.
Dec 27, 2008
Darrin Grella
is currently reading it
So far, interesting concept. Still trying to determine how I can apply this to me.
Sigh... when will I learn... Whenever a book's front-cover promotes the author of its foreword at the expense of the actual author of the book, its probably a good hint to go find something written by the former.
Crowdsourcing is a very interesting phenomenon; and probably a very important one, but most unfortunately this book is as thin as gruel... although it might indeed be the first of its type unless you have an overwhelming hunger you will probably be better off waiting until someone else c...more
Crowdsourcing is a very interesting phenomenon; and probably a very important one, but most unfortunately this book is as thin as gruel... although it might indeed be the first of its type unless you have an overwhelming hunger you will probably be better off waiting until someone else c...more
I skimmed through this in about two commutes. It was ok – it kind of hammers home the same message, that the collaboration of ‘crowdsourcing’ is the next great step in the Information Age, over and over. If nothing else, it’s a good way to find out about some of the latest trends in internet communities.
Good book with examples how to gain companies wisdom of crowds which can drice inovation, research new markets, create customer loyalty and improve profitability.
Mar 29, 2008
Marlin Silviana
added it
It's new era of community marketing and this book will give you best practice of implementing two way communication between brand`and community.
A good reference book with lots of examples on crowdsourcing and collaborative work.
May 22, 2013
Albert Borrero
added it
May 13, 2013
Hertzel Karbasi
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May 02, 2013
Daniel
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Mar 08, 2013
Alex
marked it as to-read
Mar 07, 2013
Jenifer
added it
Feb 23, 2013
Swallmark
marked it as knwldg-mngmnt-and-bp-hard
Nov 17, 2012
Glenn Hughes
added it
Nov 15, 2012
Owayss
marked it as to-read
Oct 14, 2012
Edvarcl Heng
added it
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