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One Click: Jeff Bezos and the Rise of Amazon.com
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One Click: Jeff Bezos and the Rise of Amazon.com

3.46 of 5 stars 3.46  ·  rating details  ·  1,907 ratings  ·  213 reviews
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have dri
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Hardcover, 224 pages
Published October 27th 2011 by Portfolio Hardcover (first published January 1st 2011)
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Community Reviews

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mark monday
Dec 02, 2013 mark monday marked it as unread-forever
Shelves: rain-man-reviews
It seems like ages ago that Amazon and I met-cute while fox & dolphin hunting on a small private island reserve off of the Southern California coast. Oh how the years move by. And yet, after all the early displays of yearning and passion, after all of the screaming bouts of sadomasochistic blood-sport and nonconsensual body modification that constitutes our "love"-making, I am proud to report that our so-called love still stands strong, still runs deep. The sympathy and even the - dare i say ...more
Ahmed Abdelhamid
الكتاب خيب ظني!
كان أحسن بكثير مما توقعت، يحكي قصة صعود أمازون، أكثر ما بقي في ذهني اهتمام جيف بالنمو أولا قبل الربح، ثم تغير ذلك للربح، في نفس الوقت مع المحافظة على مصادر الأفكار الجديدة من الموظفين انفسهم.
أعجبني الاستثمار في المديرين و تدريبهم جيدا قبل زيادة الفرق، و تحديد حجم الفريق بحيث تكفي 2 بيتزا. لفت انتباهي الروح التي يبثها في الفريق، و حجم الموظفين الكلي و معدل النمو الذي سار عليه.
و أيضا، الطريقة التي تتطور بها تفكيره، و التي حافظ بها على أحلامه و نهج حياته العملية أعجبني كثيرا.

أظن الك
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Engy فوده
الكتاب ده يُعتبر كده: A must read
لأي حد بيشتغل في تكنولوجيا المعلومات و له علاقة بالبرمجة سواء في الصناعة أو الاستثمار والسوق أو الجامعات

الكتاب صغير جدا في الحجم، و بالرغم من ذلك أخذ مني وقت طوييييييل جدا حتي انتهيت منه
كان يحبطني لأيام كثيرة!!
بعد قراءة الفصل الأول توقفت كثيراً و غضبت من نفسي و من أساتذتي و علي طلبتي!!

فعلاً زي ما قال چيف عن أمازون:
It's the kitty hawk of the e-commerce

براءات الاختراع ل one click أبهرتني!!
و كمان طريقة التفكير في اختراق المستقبل و عمل كلمة سر بحركات بالجسم علي الكي
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Mark Ward
Maybe Walter Isaacson spoiled me in his amazing biography of Steve Jobs, and maybe the biography of a company simply can't be compared to the biography of a great man, but this book was a disappointment. Don't get me wrong, I'm still very glad I read it. And it was a very quick read. But I felt like the book was written with a sort of paint-by-number journalism. The whole thing felt obligatory, and not full of life like Isaacson's biography of Jobs.

I got out of this book what I needed: some deta
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Brad
This book is insulting. The author had no access whatsoever and doesn't acknowledge any interviews or primary data collection. Several of the sources are actually publicly available YouTube videos.

In essence, it is a well-written 4th grade book report.

To add insult to injury, there are some very awkward word uses in here including several loud-out-loud cliches like "spit over a bridge".

The book gets off to a weird start. I actually thought that my copy may have been missing some pages because
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Jay
This is mostly a company history of Amazon, hitting the highlights such as the founding, development of features, operations, competing, buying Zappos, developing the Kindle, and so on. I thought that much of what I read I had seen previously in magazine articles, many of which were mentioned in the book. There wasn't as much personal info on Bezos as I would have expected, and I'm not sure I learned what makes him tick. As a company history, this was just OK, not delving very deeply into the is ...more
Shay
Those familiar with the work of technology journalist Richard L. Brandt will be acquainted with his style of blending biography and business history, as he has previously done with Larry Page, Sergey Brin, and Google. In One Click, Brandt profiles Amazon founder and CEO Jeff Bezos. Readers expecting an in-depth, definitive history of Amazon or a complete portrait of Bezos may be disappointed. This relatively short (224p) profile draws largely on publically available information and resources. Th ...more
Miranda (M.E.) Brumbaugh
As a writer, I think it is very important to keep up with the latest happenings in the publishing world, and Amazon just so happens to be at the top of the totem pole as of the past decade. Whether or not we agree with the Wal-Martesque approach that Jeff Bezos has taken with the book industry, his methods deserve some attention. OK enough with the blah.

The book hit on the biography of Bezos, but it was more like a cotton candy version full of fluff and sugar-coated. It is not a Walter Isaacson
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Gerhard
I recently updated my beloved Kindle version 2 to a Paperwhite, which made me curious to find out more about the man behind the device that has made such an impact on my own life.

'One Click' is good as a potted history of Amazon, the rise (and rise) of which traces the advent of Internet commerce itself. Amazon's progress from humble, haphazard start-up to its current status as e-commerce behemoth (I did not even know it sold power tools or shoes) is a remarkable story. What is perhaps a little
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Benjamin
This review has been hidden because it contains spoilers. To view it, click here.
Troy Blackford
This is a much more slender book than 'The Everything Store' by Brad Stone, and it accordingly gets into far less detail. Giant swaths of Amazon's history are left out of this one. Also, this book came out in 2010, so much of the meteoric rise of eBooks, led by the Kindle, was just conjecture at the time. But it was still a very interesting book and I'm glad I read it.
Mahmoud Fouad
It is one of the best books I have ever read. I recommend it for any technology entrepreneur. It narrates the story of Amazon and how Jeff Bezos struggle a lot in the beginning of Amazon.This book makes me sure that money & profit shouldn't be your main target, I know that no business could survive without money but you have to set long term plans and concentrate on providing a good service for your customer..money & profit would come later..I learnt not to loose hope.. work hard & t ...more
Kara
Real rating: 3.5 stars

Interesting, though short, read about the birth and growth of Amazon.com. It's a good introduction to the company's history with little personal detail about Bezos himself (despite the title).

One of the key questions the book purports to answer is, "Why has Amazon been so successful?" Brandt presents a number of reasons, but I was surprised that customer support wasn't really one of them, despite Amazon's image as a customer-centric company*. Instead, the author emphasizes
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Susana
Un libro interesante que cuenta la historia de creación y crecimiento de amazon.
Hay dos aspectos que me llamaron poderosamente la atención en el libro:
1. Como Bezos identifica una oportunidad de negocios y logra transformar la industria de ventas, inicialmente, del libro, y luego del libro en general.
2. Las "trampas" que utiliza para cerrarle camino a los competidores, en especial, el registro de patentes sobre "ideas" que impiden a otros ofrecer productos similares. Esta táctica está evidenciad
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Steven Dzwonczyk
As with many biographies I read, when I find out how much has been done by the person who is the topic of the book by the time they were my age, I get a little depressed and bemoan my own lack of accomplishments. When I found out that Jeffrey Bezos was born in the same year was me I became doubly so. Around the years he was coming up with the ideas and layout for Amazon.com I was toiling away at my comfortable, if not lucrative, corporate job. I was even doing a little programming at the same ti ...more
Loy Machedo
Loy Machedo’s Book Review - One Click by Richard L. Brandt

When you compare the Biography of Steve Jobs (630 pages) and then compare the Biography of Jeff Bezos (190 pages), you will without a doubt know something is missing.
A large chunk of it.

In those 190 pages, Ricahrd L. Brandt the award-winning magazine writer tries to summarizes Jeff Bezos & Amazon for a quick read.

Here are a few bits that I picked from this book.
• Jeff Bezos was a Brainy Kid and one among the top in his class with
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Nizzy
For a person who doesn’t know the details on the company profile of Amazon.com, this book is a great place to start. It’s a short read/listen (just under 4.5 hours of listening material) that describes, in a somewhat chronological fashion, the inception of Amazon dot com and the biography of its founder Jeff Bezos. Although it’s lacking in some details of the “dark side” of the company, it definitely peaked my interested in learning more about Amazon and also other businesses and entrepreneurs. ...more
Joseph Draschil
If you like Walter Isaacson's Steve Jobs biography, you might enjoy this book on Jeff Bezos and Amazon. They're similar in style, if not in level of execution.

Enjoyable read for me, at least.
Ron
I believe I've plowed through all the available titles covering the rise of Amazon.com and this is the best by far. Brandt is a professional journalist who mixes solid reporting and investigation with a biographer's flair for presenting a vivid, believable portrait of his subject. The book reads easily, and uncovers many interesting details not presented elsewhere. I was hoping this read would last longer, but had so much fun that I read it through in two sittings.

Highly recommended for anyone
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Flávio Cicarelli sanches
Jeff Bezos é o atual Steve Jobs. O cara é uma máquina. Mal sabe ele da concorrência da VcVende!
Michael
A decent foray into the world of Jeff Bezos an introduction to the early era of Amazon.com. A lot of us take for granted the convenience that exists from ordering books online and having them come to us. The purpose of an innovative, game-changing company is that they knock down their competitors and force competitors to work much harder to get our attention. Borders was lazy and had no idea how to live in the modern world. It is an open question whether Barnes and Noble does, although they have ...more
Eustacia Tan
Amazon was always fairly expensive in Singapore (shipping and all that). But, when I moved to Japan, it became a life-saver when I was looking for English books. Or you know, just wanted to buy anything from Amazon Japan (Prime for students, celebrate!) Ironically, I didn't get this book from Amazon, I chanced upon it in a BookOff store.

One Click is basically a short history of Amazon.com, from it's early beginnings (actually, even before it started, since it does talk about the jobs Jeff Bezos
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Pixelmonkee
This book was FAR less interesting than the Accidental Billionaires. Not surprisingly, the founding of Amazon was a lot less interesting than the founding of Facebook. I feel like they placed too much emphasis on the history of amazon as a bookstore and less on the Amazon that serves up 1/3 of the biggest sites in the world. People definitely need and want to buy things, but this backbone service is much more important than the author understood or at least wrote about.
Farhan Khalid
We know that if we can keep our competitors focused on us, while we stay focused on the customer

People don’t just buy books because they need books. There are products like that. Pharmaceuticals are that way. Nobody enjoys browsing the preparation H counter. But people will gladly spend hours in a bookstore

Always put the customers first, even if it appears to require a decision that would decrease revenues

Even if [the] future seems to be years off. Just thinking of the idea may bring about [the]
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Cheryl
Amazon.com lite

I am a huge Amazon.com fan and have been since its beginnings. Probably the main reason for me is that I'm a huge book addict and love the whole idea of Amazon.com and how easily I can order from it. I own multiple Kindles, get 99.9% of my music from them and use their cloud. Plus I now order just about everything I can from them, not just books.

That all goes to say that I was looking forward to reading a book about Jeff Bezos and the phenomenon that is Amazon.com.

I did learn a fe
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JoV
One click is a concise biography of Amazon. Told in punchy, factual and anecdotal style. The book records the early days of dot.com boom, Jeff Bezos left his lucrative job in the financial services and decided to sell books online. I know more about Google and Facebook than I do about Amazon. In reality, Amazon is not running as hot a business as the other two but the recent growth and acquisitions of the bookseller has been aggressive. Amazon is no longer a “Bookseller”, it is venturing into mo ...more
Anant Kanndpal
Instead of hero worship, could have focused a little more on the actual strategies. Much of the information given is common knowledge. Although intended to be a case study, it is actually written in a biographical style. Must read if you want to learn about Bezos.
LeChuck
Cuenta como se creó el imperio de Amazon. Interesante para la gente de este mundillo, cuenta como lo que realmente importa es con quién te juntes y lo poco que te importe todo lo que no sea tu empresa.
speciallyi
Read this on the bus, in Flock Cafe (Ghim Moh branch), and the bus back. Hahaha. Ahhh so inspired (again) by such entreprenurial stories. The front was about a little negative, but it's interesting to hear another story other than the tired Steve Jobs one IMO. And personally I think Amazon is really easy to use- they really ship fast- received my HONY stuff super quickly! Gripe though-Kindle ebooks still not available to SG. Ah well.

Also very scary to note how big ideas need big leaders and an
...more
Yasser El Zahhar
I liked that book. As an entrepreneur who is -as usual - facing a lot of problems with his business; this book gave me a good shot of inspiration, and make me feel like it's okay if I don't make profit as long as I'm building a solid relationship with my customers and get to know them more day after another. I catch some ideas while reading that book, and start implementing them in my start-up although it's not a technology based one. The book's rhythm is fast and interesting till you reach the ...more
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“His goal (Bezos's)was not just to make browsing for books easy, but an enjoyable experience. “People don’t just buy books because they need books,” he has said. “There are products like that. Pharmaceuticals are that way. Nobody enjoys browsing the Preparation H counter. But people will gladly spend hours in a bookstore, so you have to make the shopping experience fun and engaging.” 4 likes
“... physical bookstores will become ever-nicer places to be. They are going to have more sofas, better lattes, nicer people working there. Good bookstores are the community centres of the 20th century.” 2 likes
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