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18th out of 62 books
—
35 voters
Convert!: Designing Web Sites to Increase Traffic and Conversion
Solve your traffic troubles and turn browsers into buyersWhen web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, a...more
Paperback, 288 pages
Published
February 1st 2011
by Wiley Publishing
(first published January 13th 2011)
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This is by far the best book I've read on conversion rate optimization. I wish I had read this one first because it would have given me a solid foundation that the other books could have built on (A/B Testing, Call to Action, Waiting for your Cat to Bark) now I want to reread them all. Hunt goes through the steps on how to look at your website (using the awareness ladder), a little about marketing personas, and then ends with what technology you should use to test you theory. (Unfortunately they...more
Highly actionable, great examples, and definitely worth applying to your online adventures.
Fantastic web marketing and SEO book for small businesses.
Everyone should know how to create a website that drives traffic. This is also a great intro to online marketing book.
The part I is great. The part II is a little bit stretchy, but still very helpful.
May 10, 2013
Liz
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| Goodreads Librari...: Plz edit this quote | 7 | 60 | May 13, 2013 03:36am |
