Sony Vs Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy
""Sony vs. Samsung" is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that ar...more
ebook, 250 pages
Published February 25th 2011 by John Wiley & Sons
(first published August 1st 2008)
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