Sony Vs Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy
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Sony Vs Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy

3.67 of 5 stars 3.67  ·  rating details  ·  46 ratings  ·  7 reviews
""Sony vs. Samsung" is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that ar...more
ebook, 250 pages
Published February 25th 2011 by John Wiley & Sons (first published August 1st 2008)
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BME5003 forced reading but very interesting and insightful book...explores various dimensions and dynamics of the organization as it rises and falls
Quite brief of understanding of the culture in these 2 company. but what i like is explaining how each csr of the company.
Sally Siawidjaja
Nov 23, 2009 Sally Siawidjaja rated it 3 of 5 stars  ·  review of another edition
Recommends it for: Businessmen/women
Recommended to Sally by: No one
Shelves: non-fiksi, terjemahan
Good analysis by the author. Very insightful. Recommended for people in a managerial position or entrepreneur.
bukunya terlalu case bgt mana banyak grafik pula..secara gue orang teknik ga ngerti ttg pemasaran
useful book to understand the corporate culture of Sony and Samsung.
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