Repositioning: Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis
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Repositioning: Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis

3.87 of 5 stars 3.87  ·  rating details  ·  55 ratings  ·  9 reviews
Jack Trout's timely follow up to his landmarkwork, Positioning!Competitiveness is at an all-time high and technology is drivingchange at exponentially faster and faster rates. Now is the time whenmarketers must revisit their positioning of products, brands, andorganizations to meet the new demands of a transformed economy.Repositioning explains how readers can evolve their...more
ebook, 224 pages
Published November 6th 2009 by McGraw-Hill (first published 2009)
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Steven Howard
A classic example of a brand extension gone wrong. Jack Trout tries to update the classic "Positioning: The Battle For Your Mind" some 30 years later, but without co-author Al Reis. Both the concept of the new book, and the solo act, were mistakes.

Not surprisingly, this book never came close to reaching the heights of "Positioning."
Helpful repositioning strategies

“This turned out to be a difficult book to write because I’ve already written so much on the subject…Readers of my work might recognize some things I’ve mentioned in one of my 15 other books.” So reads the opening lines of marketing maven Jack Trout’s guide to repositioning. This defeatist introduction doesn’t exactly promise much in the way of ingenuity or innovation. However, when you peruse this book, a follow-up to the business classic Positioning: The Battle...more
Faiz Triumph
you should repositioning your bussiness product in customer's perseption....when it doesn't relevant anymore...

As a person with very little experience or education in marketing, I found this book straightforward and accessible. Repositioning in this case involves a company's re-branding strategies in the face of new competition or other changes. The strongest message is that, though often overlooked, simple and obvious should be the strongest factors considered in repositioning strategies.
Repositioning gives a powerful take on the new age of marketing taking into account the hypergrowth of information access. Repositioning has become mandatory and of greater importance when technology creates immediate transparency for the entire market. Repositioning provides the tools necessary for this transition.
Kevin Dunning
20 years after reading Positioning, which has always been a favorite, I was very pleased with RePositioning. It essentially tackles Crisis, Competition and Change in a global business environment. Great examples throughout. An informative, easy read.
Soundview Executive Book Summaries
Repositioning: Marketing in an Era of Competition, Change and Crisis by Jack Trout was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2010.
Lori Grant
A must-read book on market positioning for the knowledge worker, manager, executive, or entrepreneur.
Nice, easy to read, but its not genious.
But very good.
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