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Street Smart Franchising

3.25 of 5 stars 3.25  ·  rating details  ·  16 ratings  ·  3 reviews
Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the ?how toOCO to teach potential franchisees what to expect when starting a franchise. Real life stories from the trench ...more
ebook, 256 pages
Published May 1st 2011 by Entrepreneur Press (first published January 1st 2006)
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This book was poorly written and completely devoid of useful anecdotes. I picked up the book hoping to understand the financial requirements to become a franchisee in my chosen industry as well as the potential return on investment. It failed to provide the detailed information necessary to even begin one's quest. The authors instead deployed numerous manipulative digs masqueraded as advice. For example, the authors spent considerable time comparing the 99% of people that will ultimately choose ...more
Street Smart Franchising states that 94% of entrepreneurs that go into franchising describe themselves as successful yet only 1% of individuals who look into this enterprise will actually join a franchise. It would seem that the other 99% make emotional decisions and decide that the risk isn't worth the potential opportunity. This could probably be said about any entrepreneurial venture which is probably why most people keep working in jobs that they despise.

Street Smart Franchising is written
I work in Franchise Sales, and this is a book that we provide to prospective franchisees as they work through the franchise process.

The content is excellent for someone who is on the fence about if they want to be an enterpreneur - it doesn't pull any punches talking about the risks involved, and that you have to be the right sort of personality to be successful. It's filled with helpful checklists and advice as to how to navigate the franchise world.

The downside? This book needs a good editing.
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Mark Paul, senior scholar at the New America Foundation and a visiting scholar at the Institute of Governmental Studies at UC Berkeley, is a leading expert on California policy and politics, with three decades of varied experience as a journalist, policy thinker, and state official. He is the co-author, with Joe Mathews, of California Crackup: How Reform Broke the Golden State and How It Can Be Fi ...more
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