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Consumer Psychology For Marketing
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has...more
Published June 25th 1998 by Cengage Learning Emea
(first published March 1st 1994)
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