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Managing Quality Service In Hospitality: How Organizations Achieve Excellence In The Guest Experience
MANAGING QUALITY SERVICE IN HOSPITALITY: HOW ORGANIZATIONS ACHIEVE EXCELLENCE IN THE GUEST EXPERIENCE, 1st edition teaches the concept of treating customers as guests and creating a "WOW" experience for them. Many other texts in this subject area skip over guest-focused service strategy in hospitality or service This text fully covers the topic of managing hospitality orga ...more
Hardcover, 516 pages
Published February 14th 2011 by Cengage Learning
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