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Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle
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Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle

3.78  ·  Rating Details  ·  102 Ratings  ·  16 Reviews

With worldwide distribution, the FUBU brand is an international symbol of empowerment and success, standing as a blueprint for young business people looking to chart their own course.

In Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle, Daymond John (Founder and CEO) gets to the heart of his unlikely run to the top of the fashion world, and shin

Kindle Edition
Published (first published 2007)
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(showing 1-30 of 293)
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Nerissa Golden
Mar 30, 2016 Nerissa Golden rated it really liked it  ·  review of another edition
John takes us on the journey to build one of the world's largest hip hop brands but you get a lesson in life and business along the way.
A good read for aspiring entrepreneurs or those in business thinking about giving up.
Feb 27, 2016 John rated it liked it  ·  review of another edition
An entertaining and very personal look at John's building of a fashion empire.
Corey Grant
Sep 15, 2011 Corey Grant rated it really liked it  ·  review of another edition
Great book on how to perservere. For some who read it and dont see the literary value, you have to understand that Daymond John is telling his life story and most African Americans will instantly relate to the tone, style and meanings of his words and interpretations because that is what they experienced. If you have never experienced it then you will critique the book differently book you can't deny the morals of his story. Excellent book for anyone thinking of starting a business.
Derek Neighbors
This book was very similar to his branding book, but nearly as good. This was much more the story of how FUBU rose to the top. For the most part is was poorly written and seemed more like ghetto bragging than anything meaningful. Which is sad because the last 25% of the book had some good messages for life and business. I really like Daymond John, but if this would have been my first introduction to him or FUBU I wouldn't be at all impressed.
I think Mr. John has a compelling journey, and I appreciate his efforts to remain true to himself and the brand. I found the word choice refreshing and much less stuffy than most business books. I wish the he shared more information about his time after succeeding and how his life has evolved. He talks about giving away $200K+ to friends/neighbors... but at some point he changed, and Id like to know more about his transformation to a business leader.
JR Hassett
Nov 02, 2014 JR Hassett rated it really liked it  ·  review of another edition
An entertaining read about Daymond John's life and his rise to fame and fortune. I enjoyed it for a different reason - his descriptions of black culture. That rated it a 4*
Read my entire review on my blog
J. Ewbank
Apr 25, 2011 J. Ewbank rated it liked it  ·  review of another edition
Shelves: novel
This novel by John was a decent read. It is a little different but the plot and characters will get you interested in the book. It was an enjoyable read to see how he grew his business.

J. Robert Ewbank author "John Wesley, Natural Man, and the 'Isms'"
Jay Williams
Good book! Wish he covered more of the challenges of first starting up FUBU, not just the financial aspect. But overall a good read.
Jul 22, 2015 Susan rated it really liked it  ·  review of another edition
Very interesting autobiography of Daymond John as well as the start of FUBU. Also good discussion of business and marketing in general from an upstart entrepreneurial perspective.
Martin Wood
Oct 13, 2011 Martin Wood rated it really liked it  ·  review of another edition
I found this book very conversational, easy to read, and an excellent testament to organic branding and looking beyond what is directly in front of you to seize opportunities.
Ana Maria
May 11, 2009 Ana Maria rated it really liked it  ·  review of another edition
Great story of how hard-work, ambition, and having a vision can lead to success for a boy who had everything going against his ability to be successful
Lori Grant
A should-read autobiograpy on leadership for knowledge workers, managers, directors, C-levels, and entrepreneurs.
Kimberly Fisher
Daymond John is a very interesting guy. Easy read and insight on the FUBU Brand on how it got started.
Bob Sorrell
Feb 17, 2012 Bob Sorrell rated it really liked it  ·  review of another edition
Interesting autobiography from someone who rose from the 99% to the 1%. ;)
Maxo Marc
American entrepeneurship in action.
May 15, 2011 Marco rated it liked it  ·  review of another edition
So far nice reading
Brandon Key
Brandon Key marked it as to-read
Jul 05, 2016
Trevor Fisher
Trevor Fisher rated it really liked it
Jul 03, 2016
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May 01, 2016
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A young entrepreneur, an industry pioneer, a highly regarded marketing expert, and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Daymond John. Over the last 20 years, Daymond has evolved from one of the most successful fashion icons of his generation to one of the most sought after branding experts, business, and motivational spea ...more
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