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Starstruck: The Business of Celebrity
How was Nike able to take a gamble on an unknown Michael Jordan and transform itself from a $900 million company to a $9.19 billion company in less than fifteen years? Why did the artist Jeff Koons’s Balloon Flower (Magenta) sell for a record $25.7 million in 2008? What does the high school football star have in common with the Hollywood headliner? And why should an actor ...more
Paperback, 320 pages
Published October 25th 2011 by Faber & Faber
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