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The Business of iPhone and iPad App Development: Making and Marketing Apps That Succeed
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The Business of iPhone and iPad App Development: Making and Marketing Apps That Succeed

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3.85 of 5 stars 3.85  ·  rating details  ·  46 ratings  ·  4 reviews
The phenomenal success of the iPhone, iPod touch, and now the iPad has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone and iPad apps requires a lot of organization and som ...more
Kindle Edition, Second Edition
Published (first published February 25th 2011)
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Luis de la Rosa
Excellent book that covers the business-side of iOS development. It also include specific techniques, including code and Xcode screenshots, which helps you implement things like transferring data between apps via URL.

Note that this is the second edition, which covers recent changes in the iOS world like iAds and In-App Purchase.

I think it is a must-read if you are in the business of creating iOS apps or are considering creating an app for iPhone / iPad.
Kevin
Very readable and helpful. Sure there is no magic wand to marketing your app. Talking about Facebook and Twitter is pretty obvious but it does instill some good steps to take to work on before you are ready to launch your app. It focuses on a lot of this pre-work that is truly important.
Přemek Semerád
Not up to date in 2013, just some plain and well-known facts, nothing you wouldnt already know if you know the world of smartphones...
Peter
Oct 05, 2011 Peter marked it as work-consider  ·  review of another edition
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Added 2011 October 5
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As the founder of Electric Butterfly, Dave Wooldridge specializes in iOS app development and UI design, and created the official iPhone app for NovelRank (available free in the iOS App Store). When he's not building iOS apps, he can be found writing. Dave is the author of "The Business of iPhone and iPad App Development" (Apress) and "The Developer Sketchbook" series, a co-author of "Beginning iPa ...more
More about Dave Wooldridge...
The Business of iPhone App Development: Making and Marketing Apps That Succeed The Business of IOS App Development: For iPhone, iPad and iPod Touch The Business of iPhone App Development: Making and Marketing Apps that Succeed The Developer Sketchbook for iPhone Apps The Developer Sketchbook for iPad Apps

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