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Essential Managers: Effective Public Relations
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Essential Managers: Effective Public Relations (DK Essential Managers)

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Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and produc...more
Published July 25th 2001 by DK Publishing, Inc.
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I'm a communications professional who is determined to demystify the subject through easy-to-use, plain English how-to books that explain how anyone - well, almost! - can become an expert. It's not that difficult to write well, to make great presentations, to undertake first rate customer care. All you need are a few insider tips - and that's what I fill my books with.

I'm passionate about accessi...more
More about Moi Ali...
Successful Manager's Handbook (DK Essential Managers) Marketing Effectively Effective Public Relations (Essential Managers) Nurture customer loyalty: Build customer relationships that last Effective PR

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