Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
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Read in July, 2007
Purple Cow tells how the traditional 4-Ps of marketing is lacking to move consumers in current day's media noisy market place. Marketing Guru and author, Seth Godin defines a new ' P ' that stands for 'PURPLE COW'. He coined the term PURPLE COW to mean a product or service having achieve huge differentiation, innovative and scores high on wow factor. On this point, Seth describes that the PURPLE COW will first attract the early adopters who will then take it through into the masses. He reasons ...more
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The best way to make customers talk about your company and products is to give them something to talk about. Seems like common sense, right? But according to Seth Godin, few businesses take the simple steps needed to bring their products to the front of the pack.
In this collection of short essays, or "riffs," as he calls them, author Godin tells you how and why to revamp your product development cycle and marketing efforts to highlight your company's "remarkable" aspects...more
In this collection of short essays, or "riffs," as he calls them, author Godin tells you how and why to revamp your product development cycle and marketing efforts to highlight your company's "remarkable" aspects...more
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Read in June, 2008
This is a very motivating and challenging book, and I loved that. Seth's basic premise is that marketers need to spend more dollars up-front on product design to create something remarkable - it's like Pragmatic Marketing with more color and enthusiasm. Long story short, this is what I've been trying to do for a long time, and I've encountered all the corporate resistance to doing something like this. Apparently not enough people have read this book, or realized the truth of the Purple Cow ph...more
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Read in August, 2008
recommends it for:
Hardcore Seth Fans
This is the first Seth Godin book that hasn't inspired me to do something differently. Yes, remarkable is the way to go, much better then being a boring commodity. On the positive side his writing as ever is clear and entertaining and he riffs on his regular viral and permission marketing themes.
How can you write a marketing book about Purple Cows and not once mention the Milka Cow?
How can you write a marketing book about Purple Cows and not once mention the Milka Cow?
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recommends it for:
Marketers
I went to a conference a few years ago and Seth Godin was the keynote speaker. He gave a really entertaining talk and so I decided to buy his book, which wasn't as entertaining as the talk. The basic idea is that in order to be successful at marketing you need to create a "buzz" and really stand out (umm...duh?).
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Read in January, 2007
recommends it for:
marketers, business people, creative people
This was my first Seth Godin book. Godin has a different perspective on business and marketing than anyone I've read. He's the one marketer who hates marketing and believes that the greatest means of marketing is still word of mouth. The book is inspiring and will challenge you to think outside the box.
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Read in May, 2008
Dah lama kagak baca buku2x marketing jadi awal2x kagok bacanya. Klo disimpulin sih buku ini menceritakan tentang membuat sesuatu yang berbeda dengan yang lainnya dan tidak membosankan market. Awalnya dikira membicarakan positioning doank namun ada lebihnya walaupun contoh2xnya terasa kurang.
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Read in March, 2008
In today's world, playing it safe is risky. Take risks. Be different. Be remarkable.
This is a fun, quick read about marketing yourself, your product, or your service. Inspiring and exciting examples of people and businesses who have applied this philosophy to become "Purple cows."
This is a fun, quick read about marketing yourself, your product, or your service. Inspiring and exciting examples of people and businesses who have applied this philosophy to become "Purple cows."
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Read in January, 2006
Being remarkable. Working so that your product/service and by extension your "raving fan" customers replace your marketing team and expense. A lot of truth and valuable lessons to be learned. Seth should be on your business book shelf.
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Read in April, 2008
Great ideas about making your business "remarkable," fantastic insight and excellent real-world examples and comparisons. A pocket-sized book and quick read, A Purple Cow is a must for any small business owner!
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So far this is an okay marketing book... I haven't gotten that far into the big points, but I can see where it's going. It's a little dated now, but still has some good information for small businesses.
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simple and great. you'll be done reading it in two days at most and it will profoundly change the way you think when you plan any creative marketing strategy. i gained a lot by reading this book.
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Read in June, 2008
Gack. Warmed-over marketing advice. Ptui.
I dig Godin's website, but the book did nothing for me. After seeing the same graph (with minor changes) 4 times in 50 pages, I threw in the towel.
I dig Godin's website, but the book did nothing for me. After seeing the same graph (with minor changes) 4 times in 50 pages, I threw in the towel.
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Read in January, 2005
OK, so I've loved everything Seth Godin has penned. This may not be his best but, it certainly is work reading for anyone who needs to market a product, a service or him or herself.
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Read in December, 2006
recommends it for:
marketing people
THE marketing book out there, I think. Main message is that in order to win clients and enjoy success, you have to be extraordinary, different and most of all remarkable.
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Read in July, 2005
Fast, inspirational read around branding / being different and letting it lay around your desk to give people the impression that you're on top of those things :-)
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Read in June, 2006
Well this was the one that got me to be a "Seth Godin fanboy". The writing and ideas are bright, witty, agile, attractive, and, yes...remarkable.
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Read in August, 2007
Quiet good, Seth Godin give me several example from Krispy Kreme until Starbuckz how to become remarkable at the market with creative ways.
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Read in June, 2001
recommends it for:
anyone
Be a purple cow, be remarkable.
Useful for anyone, in life or in business or at work!
Hey, if you breathe, you must read this book
Useful for anyone, in life or in business or at work!
Hey, if you breathe, you must read this book
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Read in July, 2007
This book is so much fun and easy to read you must check it out. You'll breeze through it and feel energized when your done.
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