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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

3.65 of 5 stars 3.65  ·  rating details  ·  153 ratings  ·  18 reviews
Your customers are going to give you three seconds to make the sale.Do you know what to say in those three seconds?

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than
ebook, 240 pages
Published December 22nd 2010 by Wiley (first published January 1st 2005)
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Mario Tomic
One of the best books on marketing, I highly recommend it even if you're not a marketer because the ideas presented here can be applied in many different areas of life. Author really nails down the foundations of what every marketer need to focus on when it come to creating a good offer, even more he gives you the exact formula that you can apply immediately. The book is written in such a way that it was very captivating for, so much that I went through the entire thing in one go. If you have a ...more
Mark Joyner, whether teaching you how to market via word of mouth, how to improve your personal performance via simpleology courses, or just giving you general insight into life, is successful for one reason: honesty. His honesty and integrity allows him to see that which others who try to manipulate and control miss. And isn't that the secret to success? How many people ever desire to come back to a business, company, even person or individual who is phony? One who attempts to draw you in with ...more
Stephany Minor
I talked to a very good friend of mine last week the highs and lows I experienced with my internet marketing business that I began. She suggested yes I do need to prepare myself seeing that I never had any marketing courses in college. Then she asked me what remain the 4 keys in marketing. I only conveyed to her one.

In order to make sure that I have a solid foundation and prepare myself, I had to do some researching - read some books and listen to CD's on selling/marketing. Even though I dreade
Nura Yusof
One of the best and different marketing books I've read. And to think I got this ebook for free from the Simpleology site!

Succinct, to the point, very easy to understand. He doesn't waste time using complex marketing terminologies (which most books tend to overuse in poor attempt of appearing intellectual). Definitely not yawn-inducing.

While most of what he advised in his book would seem like common sense, I think there is no harm in stating the obvious because sometimes, we completely forget ab
Aug 28, 2010 Marcus rated it 5 of 5 stars  ·  review of another edition
Recommends it for: People who have something to sell.
In a perfect world I wouldn't have to read marketing books. I would create something useful, people would be drawn to it instinctively, they would offer me their equally useful creations and we would mutually thrive.

For the world we have, there is Mark Joyner.

The Irresistible Offer is a concise formula for effective marketing. It avoids moralizing and cross-promoting and lays out a guide for going from whatever you have now to a marketing approach that should help you attract good customers. I
Monica Willyard
Jun 07, 2009 Monica Willyard rated it 5 of 5 stars  ·  review of another edition
Recommends it for: Small business owners, anyone in sales or marketing
This book has a great title, and it actually lives up to its name. This is a must-read for anyone who is marketing or selling a product or service. It has practical ideas you can use today, and the concepts you'll learn will help you keep sales coming in for years into the future. This is one book that's just as good in audio as in print. You'll be so glad you took the time to read this one. I am, and I know I'll continue to reread this book in the future to gain even more insights.
Nov 29, 2007 Liana rated it 2 of 5 stars  ·  review of another edition
Recommends it for: sales/marketing folks
This book is okay. It is quite repetitive and contains a lot of common-sense advice. Not a great read, though there are some interesting sections.
Troy Clark
A worthwhile read with many excellent concepts; they could have been shared in about a third as many pages.
Lori Grant
An optional-read book on sales for knowledge workers, managers, executives, and entrepreneurs.
Only book you'll ever have to read about business.
Everything you need to know is here.
Mark Joyner is an amazing businessman and author. Just read one of his books and he will tell you!
Will Tungpagasit
quick read. uncertain how valuable the knowledge is... guess I'll find out.
Shawn Farner
"What do hospitals, haberdashers, and hookers all do?

They make offers."
Nov 10, 2008 James rated it 5 of 5 stars  ·  review of another edition
Recommends it for: Internet Marketers, Business Owners, Entrepreneurs
Pleasantly Surprised By The Wealth Of Information...
Vahid Nejad
All i can say about this book is that It Was Great...
You will end up with new ideas for selling you products.
Great marketing book.
Manny Rodriguez
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