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Micro Franchising: Creating Wealth At The Bottom Of The Pyramid
This unique book provides an overview of the need to alleviate poverty and what methods have been used in the past to do so (e.g. microcredit). It then introduces the concept of the microfranchise and discusses how this business model can be used in poverty alleviation. Different models of microfranchising are reviewed and specific case studies highlighted to show how it h ...more
Published May 25th 2007 by Edward Elgar Publishing
(first published January 1st 2007)
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