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Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales
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Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales

3.14  ·  Rating Details ·  14 Ratings  ·  4 Reviews
This all-new edition of "Business to Business Direct Marketing" discloses how to profit from the most important weapon in the business-to-business marketer's arsenal: direct marketing.
Hardcover, Second Edition, 416 pages
Published April 11th 1998 by McGraw-Hill (first published 1992)
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(showing 1-30 of 35)
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Justin
Feb 19, 2013 Justin rated it it was ok
This book covers the difference between marketing to consumers and businesses, which is interesting to me. There are many subtle differences. Unfortunately the book was written nearly 20 years ago, so a lot of the advice is really outdated.
Lori Grant
Mar 29, 2013 Lori Grant rated it really liked it
A should-read book on direct marketing for the knowledge worker, manager, executive, or entrepreneur.
Youngberry
Excellent read. This book allows you to understand how to make money out of emailing marketing management.
Kathleen
Dec 27, 2011 Kathleen rated it did not like it
Shelves: marketing
Too basic for me, I couldn't finish it.
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