Goodreads helps you keep track of books you want to read.
Start by marking “Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales” as Want to Read:
Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales
Enlarge cover
Rate this book
Clear rating
Open Preview

Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales

2.91 of 5 stars 2.91  ·  rating details  ·  11 ratings  ·  4 reviews
This all-new edition of "Business to Business Direct Marketing" discloses how to profit from the most important weapon in the business-to-business marketer's arsenal: direct marketing.
Hardcover, Second Edition, 416 pages
Published April 11th 1998 by McGraw-Hill (first published 1992)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Business to Business Direct Marketing, please sign up.

Be the first to ask a question about Business to Business Direct Marketing

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 31)
filter  |  sort: default (?)  |  rating details
Justin
This book covers the difference between marketing to consumers and businesses, which is interesting to me. There are many subtle differences. Unfortunately the book was written nearly 20 years ago, so a lot of the advice is really outdated.
Lori Grant
A should-read book on direct marketing for the knowledge worker, manager, executive, or entrepreneur.
Youngberry
Excellent read. This book allows you to understand how to make money out of emailing marketing management.
Kathleen
Too basic for me, I couldn't finish it.
Anu Singh
Anu Singh marked it as to-read
May 12, 2015
Huong Vu
Huong Vu marked it as to-read
Mar 05, 2015
Là Tớ
Là Tớ marked it as to-read
Feb 15, 2015
Sherry
Sherry marked it as to-read
May 04, 2015
Erdy Rezki
Erdy Rezki marked it as to-read
Jul 07, 2014
Ivanete Hahn
Ivanete Hahn marked it as to-read
May 14, 2014
Senzo Ngidi
Senzo Ngidi marked it as to-read
Mar 21, 2014
Bahous Nassima
Bahous Nassima marked it as to-read
Feb 11, 2014
Shawn
Shawn marked it as to-read
May 28, 2013
Pritam
Pritam marked it as to-read
Oct 18, 2012
Becky
Becky marked it as to-read
Aug 21, 2012
Stephen Francis
Stephen Francis marked it as to-read
Jul 02, 2011
Stephen Francis
Stephen Francis marked it as to-read
Jul 02, 2011
« previous 1 next »
There are no discussion topics on this book yet. Be the first to start one »
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content Getting Started as a Freelance Writer Secrets of a Freelance Writer: How to Make $100,000 a Year or More The Words You Should Know to Sound Smart: 1,200 Essential Words Every Sophisticated Person Should Be Able to Use

Share This Book