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Do You Matter?: How Great Design Will Make People Love Your Company
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Do You Matter?: How Great Design Will Make People Love Your Company

3.8  ·  Rating Details ·  173 Ratings  ·  26 Reviews
"Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century." John Sculley "former CEO, Pepsi and Apple" "Great design is about creating a deep relationship with your customers. If you don't, you're roadkill. This book shows you how and much, much more. Be prepared to have your mind blown." Bill Burnett "Executiv ...more
ebook, 254 pages
Published August 12th 2008 by FT Press (first published August 12th 2006)
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This concept seemed important but it did little to explain past the obvious. Great design inside and out of your company sell more.

The book is built around small case studies and I do find these helpful when learning to strategize for a business. However, I begun to realize that Robert Brunner (Director of Industrial Design at Apple) includes Apple in every other case study. The book's title should be changed to "Why Apple is Awesome."

When Brunner delivers a case example the engines seem to be
Jul 29, 2009 E rated it it was amazing  ·  review of another edition
The latest word on why good design sells

To create a company that really matters to other people, design a unique, positive customer experience into every aspect of your product or service. That requires becoming a “design-driven” firm, with leaders who understand that great design is the only thing that saves a product from becoming a commodity. Inspirational design turns your product into something bigger than the sum of its parts. To demonstrate this desirable design experience, authors Rober
Dec 17, 2015 James rated it did not like it  ·  review of another edition
This book is designer self-flattery at its finest. The author goes no further than to assert that people like good design, and fails to construct rational arguments or produce concrete evidence to support his claims. He stumbles through some anecdotally interesting case studies, but fails to isolate design as the key variable in the success of these cases. As a result, he reduces the successes and failures of large, complex organizations to style choices. I believe in the power of good design, b ...more
Geoff Bartakovics
Dec 28, 2008 Geoff Bartakovics rated it did not like it  ·  review of another edition
Does not answer the question posed in the title.
Book design looks great, reads great, feels great. Contents lacking. Proves the point that great form doesn't compensate for poor function.
I sense the authors wanted to write yet another book about Apple and the iPod/iPhone but were rejected; the examples of companies that "get it" vs. those that don't is so cliched that I won't bother listing them -- you can guess.

I will never get back the three hours I spent reading this thing.
Good content, but you'd think a book so focused on making sure you pay attention to every detail wouldn't have so many design screw-ups itself. There are not only typos but some weird layout problems, especially as you get toward the end. Lazy editing!
Amy Graver
Dec 31, 2012 Amy Graver rated it it was ok  ·  review of another edition
Shelves: business, design
This review has been hidden because it contains spoilers. To view it, click here.
Bart Breen
May 19, 2012 Bart Breen rated it really liked it  ·  review of another edition
Apple! (and some other companies)

"Do you matter? How great design will make people love your company" is a book that deserves attention first based upon the credentials of the authors. Robert Brunner, is a former Director of Industrial Design at (as will come as no surprise to those who read the book) Apple Computer. Since that time he has been a notably successful consultant with his firm Pentagram, which not coincidentally did the cover design of the book which is very distinctive. Steward Eme
Carl Gauger
Dec 05, 2016 Carl Gauger rated it really liked it  ·  review of another edition
This book seems to be a business book about design, rather than a design book. That is to say the target audience seems to be, in the main, non-design business people. Nevertheless it is a good summary of principles for a design-centered perspective, and well worth perusal by most designers as well. If that perspective is quite familiar to you you might just skip to the last two chapters, which summarize the whole book quite well and will save you a lot of time. If you are not I recommend readin ...more
Leader Summaries
Desde Leader Summaries recomendamos la lectura del libro El diseño sí importa, de Robert Brunner y Stewart Emery.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, atraer y retener a los clientes.
En el siguiente enlace tienes el resumen del libro El diseño sí importa, Cómo identificarse emocionalmente con los clientes a través del diseño de experiencias memorables: El diseño sí importa
Jan 28, 2011 David rated it did not like it  ·  review of another edition
I was so convinced that this was going to be a transformational read, but I was really disappointed. The author has great creds, and the design of the book itself is interesting. But where's the beef? It reads like it was tacked together from some powerpoint scripts and speeches. There are many assertions but no detail, many citations but no footnotes or sources. There are even some downright dopey sentences.

I decided to read it again just to see if I hadn't missed something, but booh. My princ
Aman Kohli
This is a good book, focusing on a simple premise for companies and products - if your company goes away will your customers notice and will they care. Some good examples are used - apple, of course - but also BMW, Oxo. And how design of the whole company and all interactions with customers can make a difference. Design should not be limited to just the products but to services, packaging, customer interaction, advertising.

I read this on the recommendation of core77 -
Matthew Pfahlert
Oct 18, 2010 Matthew Pfahlert rated it really liked it  ·  review of another edition
So far, I matter. From Publisher's Weekly: "Ikea, Samsung and Whole Foods are all given props, though highest praise is reserved for Brunner's old employer, Apple, so much so that at times this book reads like an Apple promotional product. Combining their knowledge of design, organizational structure, branding and product placement, the authors have essentially repackaged a simple idea: the customer's feelings matter."
Jan 12, 2009 Scott rated it really liked it  ·  review of another edition
The author lays on the love for Apple a bit thick, but the book succeeds in showing the importance of great design in the success of a number of companies.

The idea that a company's employees are also its customers is a good one. While it isn't an original idea, it's almost subversive in this age of outsourcing.
Aug 13, 2011 Todd rated it liked it  ·  review of another edition
Shelves: business, abandoned
Preaching to the choir. If you're already onboard with design, this will be encouraging. But it probably won't help you change a non-design culture. For the non-design audience, it's not terribly persuasive. Another business-y book that is primarily a series of anecdotes.
Tim Bensley
Mar 14, 2013 Tim Bensley rated it it was amazing  ·  review of another edition
Very good anecdote based primer in design driven innovation (from the first head of design at Apple, Robert Brunner. He was succeeded by Jonathan Ive). Strongly recommended by Mauro Porcini, the head of design for pepsiCo and former head of design at #M and Phillips.
Hunter Johnson
Engaging and thoughtful, with many real-world examples and should-have-been-obvious-but-wasn't advice. Now, the physical design of the book could use a little work -- stiff cover stock and particular size made it hard to hold comfortably.
Franklin Heijnen
Inspirerend boek over de kracht van product design. Bevat sterke cases over bedrijven die design en (dus) de gebruiker echt serieus nemen. Apple (niet te vermijden), BMW en Samsung zijn terechte hoofdrolspelers in dit boek.
Jun 03, 2016 Dallas rated it liked it  ·  review of another edition
good stuff. wishing i had read back in 2012. not quite a groundbreaking anymore, but excellent concepts.
Dec 16, 2012 Mary rated it really liked it  ·  review of another edition
Recommend to anyone in PD. A great read with high-level case studies of some of the most interesting product launches (and failures) of the past decade+.
Widgets &
Apr 18, 2011 Widgets & is currently reading it  ·  review of another edition
Only halfway through, but finding this book a little of a letdown... expected more insights from it.
Ms. Bayer
Jan 31, 2010 Ms. Bayer rated it did not like it  ·  review of another edition
A thinly veiled extended ad for Apple? Enough with the excessive flattery of this admittedly design-savvy company.
Ridzuan Ashim
Ridzuan Ashim rated it liked it
Jan 22, 2011
Pete rated it really liked it
Jun 25, 2012
RLance Garcia
RLance Garcia rated it liked it
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Jono Hall
Jono Hall rated it really liked it
Jul 23, 2014
Torie Palacios
Torie Palacios rated it it was amazing
Jun 27, 2016
Matt Jones
Matt Jones rated it it was amazing
Apr 21, 2013
Derek rated it really liked it
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Jerry Bolen
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Grigoriy Povarov
Grigoriy Povarov rated it it was amazing
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