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Roi of Social Media: How to Improve the Return on Your Social Marketing Investment
The ROI of Social Media uncovers the tactics and tools used by the largest and most successful corporations and agencies to monitor and measure the return on their investments in social media. Guy R. Powell, Steven W. Groves and Jerry Dimos have done the hard work to uncover and reveal the secrets the big boys use so you don't have to.It includes an 8-Step process for mark...more
Hardcover, 320 pages
Published
March 22nd 2011
by John Wiley & Sons
(first published February 18th 2011)
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Guy Powell is without a doubt one of the leading experts on Return on Marketing Investment. he and his co-authors address Return on Social Marketing Investment in this book.
The book is as much a guide to how different social media marketing instruments play out as it is to "social ROMI". While it stays true to the ROMI context, I think the book would be even better had it contained more concrete advise on how to implement end-to-end ROI measurements.
ROI of any type of marketing is a difficult...more
The book is as much a guide to how different social media marketing instruments play out as it is to "social ROMI". While it stays true to the ROMI context, I think the book would be even better had it contained more concrete advise on how to implement end-to-end ROI measurements.
ROI of any type of marketing is a difficult...more
Well done! This book examines practical applications for social marketing in the B2B world. It is hard to define value of social marketing and this book does a good job of giving relevant examples.
Very good book. Filled with valuable practical information.
Apr 03, 2013
Christopher
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Nov 18, 2012
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Dec 31, 2011
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