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Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
by
Karen Post
"Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand's purpose, personal...more
Paperback, 187 pages
Published
December 10th 2004
by AMACOM/American Management Association
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