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Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing

3.34 of 5 stars 3.34  ·  rating details  ·  44 ratings  ·  4 reviews
The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-pr ...more
ebook, 238 pages
Published August 1st 2008 by Entrepreneur Press (first published June 29th 1995)
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Terry Drake
Really good book and has some excellent ideas! If you are starting a business or wanting to market a product, it would be very helpful and will get your mind thinking in this mode. It also sparks creativity in the person to make the ideas work or modify them, etc... I am just starting to use the ideas and will have to update my review, but believe I have been provided with some great knowledge.

It gave me insight into internet marketing and social media, which I had very little idea about. It als
Success in today’s global economy is a challenge. You can’t just hang your shingle and expect customers to know you exist and you can’t just hire someone to do an advertising campaign and expect customers to flock to your door. The world just doesn’t work that way anymore.

So what’s the alternative? A great website? Persuasive email copy? Newsletters? Social networking? Podcasting? YouTube videos? Yes, all of the above and so much more. Today’s entrepreneur has to make smart decisions and use al
This book didn't go into enough detail for me and while it was comprehensive in addressing a variety of topics, it just skimmed the surface.
Skimmed it. Already knew this stuff from other sources. Pretty basic, gimmicky.
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