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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

4.0 of 5 stars 4.00  ·  rating details  ·  222 ratings  ·  33 reviews
A master of customer service reveals his secrets for developing long-lasting business relationships and customer loyalty.

"We shower our customers with attention. There's no doubt in my mind that our philosophy can be applied to selling just about anything--from aircraft engines to beanbags." (Jack Mitchell) The only way to stay in business is with customers, and Jack Mit...more
ebook, 304 pages
Published June 11th 2003 by Hyperion (first published January 1st 2003)
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Alex Gregory
I found a signed copy of this book at a thrift store, and wanted to read it because I've been bridging more into the sales side at my PR job. Hug Your Customers, written by Connecticut-based clothing maven Jack Mitchell, of Mitchells/Richards, purports to teach readers a "hugging" system that values going the extra mile for clients through various initiatives, responses and sales tactics.

To start with, this is a book that will only really apply if you're in the retail sector. There's a lot of co...more
Rolando Gill
I want to hug Jack Mitchell until he stops droning on and on about hugging. In the book he relabeled good customer service as hugging. Then I read so many stories about clothes and alterations, tailors and guys buying 750 dollar suits that I may never go back into Men's Wearhouse. I read it because it was recommended by the same guy that recommended the last terrible book I read. There may be a lesson there.
I didn't finish this, because it's so totally unrealistic in the context of my job! The author is part of a family that owns some very high-end clothing stores. Their customer service is totally over the top! In their field it's great, but it couldn't work in library-land.... For example, we aren't going to stay open late or come in when we're closed so that a person can get something for a report that's due tomorrow....
Asungushe B.
I would recommend this book to anyone, not just entrepreneurs. The principles that hug customers to bring about good business also work in relationships with ourselves and others. In essence, Mitchells dreams of a better world where every business owner treats the customer the way he would love to be treated, raising the performance bar daily by always imagining and creating; all to ensure that customers are extremely satisfied. Relationships work exactly like this. In the same way that satisfie...more
If you are in the retail business read this book. the man knows what he is talking about. It is easy to read and he tells lots of little stories which demonstrate how to REALLY take good care of a customer. Beyond that he even explains how to organized a winning business. The book was written a few years ago so some of the technology has advanced since he wrote this, but truth is truth.
I'm currently read this to improve my customer skills @ Starbucks. It sort of applies to that job, but I think it's more gears towards Sales, and Retail. Some of the things suggested to do to "hug" your customers is to go beyond great customer service, but I think that's hard to do even in a retail environment such as Banana Republic. You follow the Company rules, and so it's a bit of a challenge to go that EXTRA mile with customers. Such as make sure that the tailor has their jeans ready in und...more
I can save you the time in one sentence: treat your customers incredibly well, scalability be damned.
Sares Rodgers
This book has been fantastic for me as I deal with customers everyday. A definite read for anyone who deals with customers in their day to day jobs
I read this book as an assignment for work and I feel like it would have benefited more if I was still working in retail. I'm in telecom now and there isn't a lot of face to face time with customers. I took a lot of valuable lessons from this that I'm sure I can use in my field but I felt like a lot of it didn't apply. If a person is in retail I know this book will help tremendously because it applies directly. But, in the overall lesson to take away from it is that if you take care of your cust...more
Ewa Krzeminska
It's about Compromise and Long Lasting Relationships (doesn't matter in which level: either Personal or Professional ... Much more than just business and selling more .. It's an Ideal and a Life Philosophy !!! It is having Integrity in what One does, believes and IS ... SIMPLY LOVING it !!! (So good to be reading a book about business that brings business to what it really is: people dealing w/ other people ... nothing more ... nothing less.)
One of my business contacts gave this to me and I thought it was an excellent reminder to anyone who appreciates and understands Customer Service. Really it is helpful for anyone who works with other people. Great business examples of Customer Service. If only all businesses followed Jack Mitchell's philosophy. I do believe the world would be a better place.
Carol W.
Was asked by my boss to read this book. Has a lot of helpful ideas. A hug is anything that exceeds a customer's expectations. Studies show that it costs six times more to get a new customer then it does to keep an existing costumer. Remember their names and use eye contact.
The examples are getting a bit outdated, but this book is a great reminder of what you need to do to set yourself apart in the customer service industry. Applies to more than just the retail environment. Certainly gets the creative juices flowing.
Although much of this book may seem like common sense, reading about it in action as it applies to a high-end clothing store gave me new ideas as well. Also made me wish I lived in Connecticut and shopped at Mitchells and Richards!
Fausto Gonzalez M.
I remember this book beacuse he tell meall the time how a family bussines could be an strategy on a long time (remember, long time). He comunicated how will be the first contact with the customer.
Jessica B
The fact that, regardless of the good stories, this is a business book might have something to do with the fact that I didn't get halfway into it. Learned lessons on sales though!
Darlene Hull
Brilliant book! What a wonderful world we would be living in of every business were run like Mitchells. Forcing me to do a major step-up in customer service in my own business!
James Johnson
don't read this unless you are in some form of retail, but if you are, it is well worth it. not fantastically written, but great advice on how to sell the shit out of stuff.
A positive business book. I know I got weird taste, but I got a few pointers for getting my own book sold. This book would really interest business managers a lot I think. =)
I loved this: folksy, warm, honest and sharp. Jack understands service at a gut human level, and it is the cornerstone of his company's remarkable and sustained success.
Bjorn Hardarson
good book how to treat your customers, good book to read even though you are not in clothing business, An interesting point also is Sævar Karl is mentioned in the book
Tina Balboni
AMAZING book! Jack Mitchell has a lot to teach everyone about how to treat customers. It's a BIBLE for anyone in sales or a service industry. Must read!
Feb 24, 2008 Lisa rated it 4 of 5 stars  ·  review of another edition
Recommends it for: Paula, Jennifer G
Shelves: business
Excellent points on how to go out of your way for the customer and really create a feeling of service and honor for them and even employees.
Flavil Hampsten
Great insight on touch points to better your customer service. Its not service, its sales with a service side that keeps customers coming back.
By far one of the best business books I've read. All small businesses should embrace this customer-centric mentality.
Edgardo Roldan
Excelente enfoque de como un simple actocomercial se uede convertir en una relación para toda la vida.
Scott Ginther

A simple quick book with great habits and ideas for running a customer focused business.
Shonna Froebel
An easy read, but gives ideas that people often don't think of
Daniel Lakstins
Be good to your customers and they'll be good to you.
Brian Daniels
From Heather via Starbucks. Good read.
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Tundra author Jack Mitchell was born in New Brunswick and grew up in Ottawa, Ontario. At the age of fourteen, his admiration for J.R.R. Tolkien's Lord of the Rings prompted him to take Latin in high school. He has been interested in Roman history ever since. He studied Classics at McGill University and holds a Ph.D. in Classics from Stanford University, where he wrote his first novel, The Roman Co...more
More about Jack Mitchell...
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