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Building Strong Brands
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Building Strong Brands

3.84 of 5 stars 3.84  ·  rating details  ·  236 ratings  ·  16 reviews
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from ...more
Paperback, 380 pages
Published 2010 by Pocket Books (first published December 12th 1995)
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(showing 1-30 of 674)
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Jason Fahlström
A must read for all brand marketers.
Hardeek Shah
Includes all the theory you want to know about branding. Would love to see a South-Asian version for this.
Gunjan Gupta
Too much gyan!!
This book consists of various theories backed by examples. What I did not like was that most of the examples used in the book were never heard by me and so it was really difficult to relate to the model and understand.
Arum Silviani
this book very helps me to write my final project. the theory is up-to-date and suitable for the students who have research in brand, especially for brand personality measurement.
Daniel Koh
Good book - but too Americanized for Asians.
TOM Merilahti
Mar 27, 2008 TOM Merilahti rated it 4 of 5 stars  ·  review of another edition
Recommends it for: CEO's and marketing & brand managers
Recommended to TOM by: ?
Quite a lot about building strong brands, and a new way to thin about the structure of organizations, but that was already back in 1997.
Very thorough and detailed. A good foundation in branding. The examples are outdated but the ideas and fundamentals are there.
A good intro to branding, with all the superficial language and ideas one would expect from a book on this topic.
Charles Bonar
Haydee Vega
The best book about branding, after learning the 101 theory this is a must to understand how brands work.
John Seno
"Not bad, has some useful information but I really couldn't connect with the author's writing style!"
Lori Grant
A must-read book on branding for the knowledge worker, manager, executive, or entrepreneur.
Dan Miller
This is a must read if you want to learn how to build a brand from the ground up.
Anna Hansen
Great book about the basics in branding.
Chup Dâu
Mar 11, 2013 Chup Dâu marked it as to-read  ·  review of another edition
Luca Moresco
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Jan 31, 2015
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