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The Editor in Chief: A Management Guide for Magazine Editors
Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this best selling text, providing help and insight to future and present journalists working in the editorial departmen ...more
Published April 1st 2003 by Blackwell Publishing Professional
(first published February 1st 2003)
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I didn't find this book particularly interesting because my undergraduate degree was in journalism with a magazine emphasis, and I also worked at a magazine for more than two years. That being said, if you have any interest in starting your own magazine publication as a publisher, then this is really a good starting point, although it could use some updating about digital editions.
I've been working in magazine publishing for more than four years. I should know more than I do about the business. Both magazines I've worked for are sort of "Screw conventional wisdom - we do it OUR way." It seems to work, so I'm not criticizing. I'm just curious about how other folks run things.