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12th out of 44 books
—
37 voters
100 Things Every Designer Needs to Know about People
by
Susan M. Weinschenk (Goodreads Author)
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide ever...more
Paperback, 242 pages
Published
April 14th 2011
by New Riders Publishing
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This is an excellent book on the what, how, and why people do what they do. While geared toward its relationship to communication and design, especially web design, this book still has substantial insights everyone can benefit from. The contents aren't earth-shattering revelations for a lot of seasoned design professionals, but the book does provide a good refresher/reminder of salient principles combined with scientific analysis, case studies and examples--particularly helpful when talking with...more
I used this book for a Master's course I teach on design principles and desktop publishing. Students seemed to enjoy it and I found it to be a useful resource for them as they sought ways to persuade me (and their clients for whom they did projects) of their design choices. The practicality of this book and its easy reading make it a worthwhile book to keep on your shelf. Weinschenk cites interesting studies that clearly illuminate the design principle, making abstract research seem very practic...more
You can tell that this book was created by a designer. It's visually appealing: the content is broken into colored call-out boxes with headers, effectively breaking up the flow of the page enough to keep you engaged but not enough to distract you. The headers are also useful mnemonically because you can go back and look over them each day when you finish reading to help remember what you've read.
At the end of each of the 100 sections, there's a box of Takeaways, which gives practical advice on...more
At the end of each of the 100 sections, there's a box of Takeaways, which gives practical advice on...more
Like so many books these days, 100 Things needs a copy editor, badly. There were a few sections that had bad errors - like talking about buying a present, "for [her] online daughter" instead of "for [her] daughter online". Another section had had some paragraphs inadvertently deleted from it, the result being incoherence.
That said, the book contained lots of great factoids told in a relatively interesting, entertaining style. With so many great books on design and UX, I wouldn't recommend this b...more
That said, the book contained lots of great factoids told in a relatively interesting, entertaining style. With so many great books on design and UX, I wouldn't recommend this b...more
I have rather mixed reactions of this work. On the one hand, the book provides a fun, pithy set of principles from the field of psychology that have a peripheral bearing on web design. There were many principles that I found rather helpful, such as where the eye focuses, how people remember, and the relationship between rich visual media and human interest.
On that other hand, I found the work to be a rather banal treatment of a very broad field, psychology, that often moved so far into the perip...more
On that other hand, I found the work to be a rather banal treatment of a very broad field, psychology, that often moved so far into the perip...more
Aug 06, 2011
Stringy
rated it
3 of 5 stars
Recommends it for:
Designers, developers, and content experts
Recommended to Stringy by:
UX bookclub
Shelves:
e-book,
design-and-development
Nifty little book that's easy to read in small bursts. Lots of interesting concepts, backed by research, presented in a way that makes it easy to apply to your own work. I also like that Weinschenk includes lots of links to videos and websites demonstrating her points, so you can learn more about the concepts that interest you most.
Good book with lots of interesting facts. I specially like the "Takeaways" box at the end of each one of the 100 Things. In these boxes the author gives advices on how to use what she said on that topic but relating it to the web design area. (Which is great, so you don't have that feeling: "yeah... this is great and all, but how does it relate to me doing websites and making people like them?")
All-in-all I recommend reading it, even if it's only to impress at dinner conversation using the inter...more
All-in-all I recommend reading it, even if it's only to impress at dinner conversation using the inter...more
Very much worth a read for designers. Her focus is a bit too much on web sites, but much of it transfers over to classroom, print, and job aids. Many things learned but an outstanding review the of the solid items we should all have at our finger tips and use to ensure our work is of value.
A book to help you to understand how people see, perceive, and understand information. Each fact had good examples and practical uses for web and other designers. Since this book is basically the psychology behind design, I will be taking some of the ideas and applying them to other areas of my life and people interaction.
Un beau rappel de plusieurs concepts de base sur le design. La forme est directe et simple. Peut-être un peu trop, parfois. J'ai l'habitude de lire des ouvrages qui explorent leurs sujets plus en profondeur, mais je comprends que ce n'était pas le but de ce livre-là. La bibliographie contient de belles références.
Very enjoyable, but too general. I'd like more detail and more examples of application in web design (not just general fluff). Also, some points felt a bit redundant, maybe because I read Neuro Web Design before.
This book has already been incredibly useful - short and concise enough to put the principles in action straight away, but also chock full of links to interesting research to follow up on.
A collection of references to various articles, sites and experiments.
Didn't like the format of many distinct essays and sometimes far-fetched and contradictory conclusions.
Didn't like the format of many distinct essays and sometimes far-fetched and contradictory conclusions.
An incredible inspiration.
You read it and instantly there are 1000 ideas that are coming to your mind to make the product much better and more usefull.
Will read it everytime i get stuck somewhere
You read it and instantly there are 1000 ideas that are coming to your mind to make the product much better and more usefull.
Will read it everytime i get stuck somewhere
Required reading for all designers, and remember to use it to do good and not just good design (reference to another ...good... book to read by David Berman).
Mar 28, 2012
Jeff Vankooten
added it
A fantastic book on the processes people use to navigate the world. Very practical. I think this is an excellent primer on slide design used by speakers.
Great book for presenters, designers and innovators! its fun, beautifully presented and full of important information backed by evidence.
Awesome book that every serious UX/UI Designer should have on his bookshelf.
A collection of studies and experiments on human behavior explained in an easy English.
A collection of studies and experiments on human behavior explained in an easy English.
Nice quick read. A refresher on most points, but maybe some of the 100 will be jumping off points for readers. e.g. Me.
I was surprised how much I learned. There is a lot in here and it is very readable. Many topics I knew about 70% of, and that extra 30% covered in this book was truly interesting.
Packed full of great information presented in easy-to-digest sections.
A great non-textbook textbook on design. Short chapters that are concisely written and illustrative of the concept being talked about. Great for people who are curious about design and want a solid foundation.
Really enjoying this book. Clear explanations in manageable chunks.
A must read for anyone who makes things for other people.
These are all things we know but in a good compact concept, it is like a reminder.
This book is so helpful, especially when read on my iPad where I can easily get to the links and watch videos, etc.
Helping me with the design on an online journal!!
Helping me with the design on an online journal!!
A lovely book filled with insights. This book is the kind of book you should read a couple times to glean all you can from this.
The format is simple and familiar if you've read patterns literature. The 100 things are each presented as a brief discussion and a set of sidebars. At the end of each discussion there's a takeaways section to help relate the discussion to your work.
The format is simple and familiar if you've read patterns literature. The 100 things are each presented as a brief discussion and a set of sidebars. At the end of each discussion there's a takeaways section to help relate the discussion to your work.
This book has a lot of great information, and the chapters are short and focused. I read the book cover-to-cover, but you could easily use it as a reference and look up topics of interest, or skip around if you're already familiar with much of the information. If you read it cover-to-cover, it's best to leave some time between chapters to allow the information to sink in.
Jul 15, 2012
Viet Hung Nguyen
rated it
4 of 5 stars
·
review of another edition
Recommends it for:
designers, marketers
Would recommend this one for designers, marketers. Yet, it should be a good book for everyone who want to understand about human behaviors and thought process.
J'ai aimé à la première lecture et je sais que je vais y revenir souvent. Il y a une quantité d'information considérable dans ce livre.
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Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies neuroscience to predict, understand, and explain what motivates people and how to get people to take action.
Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs...more
More about Susan M. Weinschenk...
Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs...more
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