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Dancing with Digital Natives: Staying in Step with the Generation That's Transforming the Way Business Is Done
Generational differences have always influenced how business is done, but in the case of digital natives, those immersed in digital technology from birth, professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at the risk of irrelevance....more
Hardcover, 320 pages
Published
May 1st 2011
by Information Today, Inc.
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This book does a fairly remarkable job of making sweeping statements of a generation and then:
1. illustrating them by individual stories
2. trying to generalize those individual stories out by pointing to studies which are not often limited to the generation/age that they are writing about at all
Which really rather nullifies the whole point of the book. Really, my big takeaway? There isn't a digital generation in a age group that uses technology differently. There are people that uses chooses to...more
1. illustrating them by individual stories
2. trying to generalize those individual stories out by pointing to studies which are not often limited to the generation/age that they are writing about at all
Which really rather nullifies the whole point of the book. Really, my big takeaway? There isn't a digital generation in a age group that uses technology differently. There are people that uses chooses to...more
I've enjoyed dipping into this book. It suggests that "digital natives" (anyone born since 1983) are adapting new technologies created by older generations and using them differently from the way their creators thought they would! We need to understand this and accept the fact that "once our ideas are in their hands, this generation will make of them what they choose". The development of new technology is a partnership and we can't control it. The various contributers to the book then go on to d...more
A good, thought-provoking book. The audience for this is anyone over 30 who deals with anyone under 30 (folks in business, educators, etc.). It does a good job of identifying ways in which digital natives' brains are "wired" differently; and how we can work better with them. The book is actually a series of essays by subject experts (some are a better read than others, and a few wander from the stated task occasionally to get a certain point across). I do recommend.
Aside from my own chapter in this book (Native in Blue), it offers good food for thought on what we can all expect from the next generation of workers in all sectors. It's well balanced among a wide variety of perspectives about the private sector, public sector, nonprofit sector, and society in general.
Having two digital natives in my house, this gave me a better look at the way they think and function. If you are over 30 and need to communicate and work with people under 30, you'll probably have some light-bulb moments.
Got the exciting news that the book Dancing With Digital Natives: Staying in Step With the Generation That's Transforming the Way Business is Done, edited by Michelle Manafy and Heidi Gautschi has been honored as a "Award-Winning Finalist in the General Business category of The USA "Best Books 2011" Awards, sponsored by USA Book News"
An interesting look at how businesses, education, and particularly marketing efforts are directed (and need to be reframed and redirected) toward digital natives - those who've grown up with the Internet and other technology. I skimmed many of the essays, but read a few in depth.
It was a great read, that everyone over 30 should read to help them learn to better understand the next generation.
There are some really interesting articles in the book. Each one is engaging and insightful. I'm glad I read this, even if it was for class!
Love the subject but this book was a bunch of disjointed essays that struggled to stay on topic.
May 24, 2013
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